ANALISIS MESEJ DAKWAH ISLAMIAH DALAM HALAMAN FACEBOOK
Analysis of islamic da’wah message in Facebook page
DOI:
https://doi.org/10.37231/apj.2020.3.SI1.237Abstract
The rapid development of new media gives an impact on almost every corner of people’s life. This development also opens the opportunity to the missionaries to use social media as a medium to deliver Islamic propagation. Hence, the transformation occurs in the method of Islamic propagation delivery among the missionaries who started using social media, especially Facebook. This is because social media is suitable as a compliment and an alternative medium to the da’wah medium of the existing. However, the use of social media in delivering the message of Islamic da’wah should be carried out prudently and wisely to different audiences. Accordingly, this research aims to identify the category of the message, the function of the messages, and the delivery strategy of Islamic propagation through the medium of Facebook of five elected missionaries. Five Facebook pages have been chosen and analyzed using the thematic analysis with NVivo software. The theme of this study has been prepared in advance because this research involves the knowledge related to the Islamic laws that have been established by the tenets of Islam. The theoretical framework of this study is built base on the Framing Theory. The results obtained showed that the majority of the messages displayed in the selected Facebook pages categorized as religious missionaries. The function to encourage charity is a message that often discussed in the analyzed entry. However, the strategy of choice for missionaries to be applied on their Facebook page is the writing that has the effect of information. The findings can be referred to the missionaries and also to the government agencies and NGOs in practicing and strategizing before the establishment of Islamic missionary message is disseminated to the public. Utilizing an accurate delivery strategy will be more appealing and provide a positive impact on society.
Keywords: Social media, Facebook, Islamic Da’wah, Framing Theory
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