SPREADING SOCIAL AWARENESS IN THE ISRAELI-PALESTINIAN CONFLICT THROUGH PERSUASIVE COMMUNICATION
DOI:
https://doi.org/10.37231/apj.2025.8.SI1.804Abstract
This study explores the use of persuasive techniques within tweets discussing the Israeli-Palestinian issue on Twitter and understanding the depth of social awareness regarding the Israel-Palestinian issue discourse presents a crucial research challenge. This study seeks to address this gap by investigating the various themes, sentiments, and narratives prevalent in Twitter. Objectives of this study are to examine the persuasive strategy of tweets addressing the Israeli-Palestinian issue and to evaluate the level of social awareness. Qualitative content analysis of tweets involves collecting a sample of tweets. The persuasive strategies employed in tweets about the Israeli-Palestinian issue sheds light on the various tactics used to influence opinions and attitudes. Twitter users employ a range of persuasive techniques to convey their messages and garner support for their perspectives. By dissecting these strategies, this study contributes to a deeper understanding of how information is framed and communicated in the context of contentious geopolitical issues. Then, the evaluation of social awareness toward the Israel-Palestinian issue based on Twitter highlighted the platform's role in shaping public perception and raising awareness. This study reveal the diverse range of perspectives and narratives present in Twitter, reflecting the complexities of the conflict and the diverse array of voices.
Keywords: Social awareness; Israeli-Palestinian; Persuasive Communication; Conflict; Qualitative Content Analysis (QCA)
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