HUBUNGAN ANTARA KEPERCAYAAN DAN KEINGINAN MEMBELI DALAM KALANGAN PELAJAR PENGAJIAN TINGGI TERHADAP APLIKASI SHOPEE
The Relationship Between Trust and Purchase Intention Among Higher Education Students on the Shopee Application
DOI:
https://doi.org/10.37231/apj.2025.8.SI1.819Abstract
The lifestyle of today's society is filled with the existence of various internet technology applications that make every job easier. One of them is the online purchase application, it is a good thing because it saves a lot of time, energy and cost. Online shopping is a process where consumers buy goods or services directly from sellers over the Internet. Just sitting at home and using a computer or smartphone they can visit the web store and do their shopping comfortably. Among the advantages of online stores are available 24 hours a day, stores from various states or countries, various promotions offered, various categories of consumer products and much more. Online shopping differs from traditional shopping in that it is characterized by uncertainty and anonymity. Trust is a very important factor to start online shopping. This involves an exchange process where both personal and financial information of the buyer is handed over to an unknown merchant over the internet. This paper will discuss the findings of a study on the trust of higher education students towards the Shopee application. There are two specific objectives which are first; to identify the level of trust of higher education students towards the Shopee application and the second is to see the relationship between trust towards the Shopee application and the intention to buy on Shopee. This study uses quantitative methods. Questionnaires were distributed online to university students throughout Malaysia. A total of 152 respondents answered the questionnaire. The results of this study found that trust in Shopee has a relationship with the intention to buy at Shopee.
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