Asian People Journal (APJ)
type: channel
description: Asian People Journal is an academic, interdisciplinary, and refereed journal published biannually by Universiti Sultan Zainal Abidin, Malaysia. The aim of the journal is to provide a venue for researchers and practitioners to share theories, views, and research results related to learning and social interaction, which includes, but not limited to continent of Asian territories e.g. Indonesia, Malaysia, Brunei Darussalam, Singapore, Thailand, the Philippines and Western New Guinea. Even though we encourage submissions with the focus on Asian people, we also accept papers located in the broader context of Asia extricably linked with issues from the other parts of Asia. Articles are published in English and Malay. It is currently published 2 times a year, in April and October.
publisher: Penerbit Universiti Sultan Zainal Abidin.
language: en
publication name: Asian People Journal (APJ)
issn: 2600-8971
copyright: Upon acceptance of an article, authors will be asked to transfer copyright. This transfer will ensure the widest possible dissemination of information. A notification will be sent to the corresponding author confirming receipt of the manuscript. If excerpts from other copyrighted works are included, the author(s) must obtain written permission from the copyright owners and credit the source(s) in the article. (Download Copyright Transfer Form)
items: INTEGRATING SOCIAL COGNITIVE THEORY INTO ESL WRITING PEDAGOGY: A STUDY OF LEARNERS’ STRATEGIES AND PERCEPTIONS
items: INVESTIGATING PERCEPTION ON GRIT, MOTIVATION,AND SELF- REGULATED LEARNING AMONG MALAYSIAN UNDERGRADUATES
items: INTEGRATING MALAYSIAN TEXTILES TO EVOKE EMOTION IN THE DESIGN OF AN INTERACTIVE CULTURAL HUB
items: YOUTH DROP OUT IN EDUCATION: ISSUES AND FACTORS OF YOUTH DROP OUT IN KUALA TERENGGANU, MALAYSIA
items: PENGLIBATAN BELIA DALAM PILIHANRAYA UMUM KE-15 DI MALAYSIA: BENTUK DAN INSENTIF
items: CABARAN TADBIR URUS, SOSIO-EKONOMI, DAN PENGLIBATAN KOMUNITI DALAM PELAKSANAAN MATLAMAT PEMBANGUNAN MAMPAN (SDG) DI MALAYSIA: ULASAN NARATIF
items: CROSS-CULTURAL DIFFERENCES IN THE EFFECTIVENESS OF SHORT VIDEO MARKETING: A COMPARATIVE ANALYSIS OF TIKTOK AND DOUYIN
items: COMMUNICATING MUSEUM ARTIFACTS THROUGH AUGMENTED REALITY: A CASE STUDY OF UUM MANAGEMENT MUSEUM
items: THE IMPACT OF REMOTE LEARNING ON STUDENT’S MENTAL HEALTH AT INSTITUT KEMAHIRAN TINGGI PERDA
items: HUBUNGAN ANTARA KEPERCAYAAN DAN KEINGINAN MEMBELI DALAM KALANGAN PELAJAR PENGAJIAN TINGGI TERHADAP APLIKASI SHOPEE
items: THE DIGITAL PERSONALITY: HOW PERSONALITY TRAITS SHAPE ONLINE SOCIAL BEHAVIOR
items: SOCIAL-PSYCHOLOGICAL PERSPECTIVES ON GENDER POWER IN CONTEMPORARY TAIWANESE CINEMA
items: SOCIAL MEDIA AND SOCIAL INTERACTION: ANALYSING THE RELATIONSHIP THROUGH THE LENS OF SOCIAL INTERACTION THEORY
items: WOMEN’S PARTICIPATION AS ONLINE MOTORCYCLE TAXI DRIVERS: A STUDY ON GENDER EQUALITY IN INDONESIA
items: EXPLORING THE IMPACT OF FUTURE ORIENTATION ON STUDENTS’ MOTIVATION AND INTERPERSONAL COMMUNICATION SKILLS
items: CONSTRUCTING MENTAL HEALTH NARRATIVES OF INDONESIAN FEMALE PODCASTERS
items: SPREADING SOCIAL AWARENESS IN THE ISRAELI-PALESTINIAN CONFLICT THROUGH PERSUASIVE COMMUNICATION
items: ADVERTISING AND MARKETING COMMUNICATIONS IN A CULTURAL CONTEXT: RESPECTING DIVERSITY
items: ULASAN PENSKOPAN MAKANAN SEBAGAI SIMBOL KOMUNIKASI BUKAN LISAN
items: TAHAP PENERIMAAN DAN KEBERKESANAN PENGGUNAAN PLATFOM DIGITAL DALAM PEMBELAJARAN TERHADAP GURU DAN MURID SEKOLAH PONDOK DI KEDAH
items: THE CHALLENGE OF ENVIRONMENTAL SUSTAINABILITY: COMMUNICATION ACTION OF CITOREK'S YOUNG GENERATION
items: THE UTILIZATION OF DIGITAL MEDIA IN THE INTERCULTURAL ADJUSTMENT EXPERIENCES AMONG IISMA STUDENTS IN MALAYSIA
items: ANTAGONISM ON ROHINGYA IN YOUTUBE COMMENTS: VIRTUAL ETHNOGRAPHY OF INDONESIA-MALAYSIA NETIZEN
items: ISSUE MANAGEMENT BY PUBLIC RELATIONS AT THE INDONESIA CABINET SECRETARIAT IN FACING NEWS OF THE 2024 GENERAL ELECTION POSTPONEMENT
items: PENGARUH DIMENSI KECERDASAN EMOSI TERHADAP KEMAHIRAN KOMUNIKASI INTERPERSONAL DALAM KALANGAN MAHASISWA
items: LEADERSHIP COMMUNICATION IN THE VIRTUAL WORLD: EXPERIENCES FROM MULTIPLAYER ONLINE GAMERS (MOGs)
items: DETERMINING THE ANTECEDENTS OF VIEWER SATISFACTION USING BIG DATA ANALYTICS ON CHINESE WEB DRAMAS
items: PENGGUNAAN POSTER PARODI DALAM PEMBINGKAIAN ISU POLITIK TERHADAP REKA BENTUK POSTER DALAM PILIHAN RAYA UMUM KE-14 DI MALAYSIA
items: MEK MULUNG MEETS THE DIGITAL AGE:AN EVALUATION OF E-MEKLUNG
items: EXPLORING GROUP INTERACTION THROUGH TUBB’S MODEL

INTEGRATING SOCIAL COGNITIVE THEORY INTO ESL WRITING PEDAGOGY: A STUDY OF LEARNERS’ STRATEGIES AND PERCEPTIONS
type: item
description: Abstract: Writing skill, a vital aspect of literacy, often pose challenges for ESL students. The complexity of the structure of an essay, as well as ESL students’ level of proficiency, are some of the problems faced by these learners which can hinder their writing performance. As such, this study investigates ESL students’ perceptions on the writing strategies used when writing academic essays, with a focus on how cognitive, behavioural, and environmental factors interact to shape writing performance. Drawing on Bandura’s triadic reciprocal determinism, this quantitative study aims to explore the relationship between the personal, behaviour and environment components. To gain a better understanding of their perceptions, a survey was conducted to 142 students in a local higher learning institution in Malaysia. The survey used a 5 likert-scale survey and analysis was conducted using SPSS. Findings showed that these students employed all five (5) writing strategies, i.e., metacognitive, effort regulation, cognitive, social, and affective strategies. Findings of this study also suggested that by integrating SCT principles into writing pedagogy not only enhances strategy awareness but also promotes learner autonomy and resilience. Correlation analysis further revealed a highly significant association between personal components and behaviour (r = .718**, p = .000), indicating a strong positive relationship between these variables. It was also found that there are significant correlations among the three constructs personal, behaviour and environment) discussed. This suggested that educators should consider the three constructs in assisting students to write better. The study concludes with pedagogical recommendations and directions for future research into SCT-informed writing interventions. Keywords: Affective Strategies; Cognitive Strategies; Effort Regulation Strategies; Metacognitive Strategies; Social Cognitive Theory; Social Strategies
subject: Articles
  topic: section
creator: Zulaikha Khairuddin
creator: Khairunnisa Mohd Daud
creator: Nurul Atiqah Amran
creator: Salina Sabri
creator: Noor Hanim Rahmat
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 139
ending page: 153
doi: 10.37231/apj.2025.8.2.822

INVESTIGATING PERCEPTION ON GRIT, MOTIVATION,AND SELF- REGULATED LEARNING AMONG MALAYSIAN UNDERGRADUATES
type: item
description: Abstract: Academic success depends on more than just a learner’s cognitive ability. Grit, meaning a consistency of interest and perseverance, motivational beliefs, which can be affected by self-efficacy, intrinsic value, and test anxiety, and self-regulated learning strategies can interact and influence the learning process. This study investigates Malaysian university students’ perception of grit, motivational beliefs, and self-regulated learning strategies using a quantitative survey. 146 randomly selected participants from four Malaysian public universities responded to the 5-point Likert scale questionnaire containing four parts with 56 questions in total. The findings suggest that the respondents display moderate consistency of interest and persistence in their endeavours; respondents occasionally believe in their self-efficacy and own a sense of purpose about their learning, but may suffer from test anxiety; and respondents’ confidence level in applying different learning strategies vary. Ultimately, the study finds positive correlation between grit, motivation, and self-regulation, although they influence each other to varying degrees. Thus, educators must find a way to promote learner’s grit, maintain their motivation, and encourage independent learning. Keywords: Grit; Learning Strategies; Motivation; Self-Regulation
subject: Articles
  topic: section
creator: Zulaikha Khairuddin
creator: Syafiqah Johan Amir Johan
creator: Nurizah Md. Ngadiran
creator: Safra Liyana Sukiman
creator: Noor Hanim Rahmat
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 154
ending page: 170
doi: 10.37231/apj.2025.8.2.823

INTEGRATING MALAYSIAN TEXTILES TO EVOKE EMOTION IN THE DESIGN OF AN INTERACTIVE CULTURAL HUB
type: item
description: Abstract: This study investigates the architectural and cultural potential of building a dynamic textile cultural hub. It highlights Malaysia's rich textile traditions, including batik, songket, and ikat, and emphasizes the need to evolve from a purely commercial focus to one that promotes heritage preservation, education, and the growth of the creative economy. This research integrates literature review and stakeholder engagement to identify both spatial and social gaps. Findings reveal deficiencies in current textile promotion and underscore the demand for interactive, multisensory environments. The study proposes a framework where architecture becomes a medium for cultural storytelling, bridging generations and revitalizing urban cultural identity. The cultural heritage of Malaysia is a tapestry woven with rich traditions, diverse ethnicities, and intricate crafts, among which traditional textiles hold a prominent place. These textiles, ranging from all states in Malaysia, hold prominent histories of their own. There are stories told through threads, motifs, and techniques passed down through generations. Each piece of textile encapsulates the history, beliefs, and artistry of the communities that create them, making them an integral part of Malaysia's cultural identity. Research indicates that current cultural spaces frequently lack engagement and emotional impact, which reduces their capacity to engage a variety of audiences especially younger generations. An increasing concern for the preservation of textile legacy is expressed by stakeholders, particularly cultural practitioners and craftspeople, who also emphasize the value of experience-based, participatory programming. The research highlights the significance of multisensory architecture, which integrates visual, tactile, and aural sensations, in augmenting emotional engagement with cultural content. Keywords: Cultural; Emotion; Interactive; Textile; Senses
subject: Articles
  topic: section
creator: Nur Syasha Sabriena Azaharin
creator: Nurdiyana Zainal Abidin
rights: Copyright (c) 2025
date: 2025-10-31
publication date: 2025-10-31
starting page: 56
ending page: 68
doi: 10.37231/apj.2025.8.2.762

YOUTH DROP OUT IN EDUCATION: ISSUES AND FACTORS OF YOUTH DROP OUT IN KUALA TERENGGANU, MALAYSIA
type: item
description: Abstract: Youth dropout from formal education is a persistent socio-economic challenge in Malaysia, particularly in Kuala Terengganu. This study examines the issues and factors leading to youth disengagement from schooling, covering both voluntary and forced dropouts. Adopting a qualitative case study approach, the research targeted NEET (Not in Education, Employment, or Training) youth aged 15–29 through purposive sampling. Data were collected via interviews, focus group discussions, and document analysis, and were thematically analysed using NVivo 12 software. Findings indicate that financial hardship, family responsibilities, poor academic performance, and lack of transportation are major drivers of dropout, while a lack of interest in schooling remains a dominant underlying factor. Rural youth are disproportionately affected due to limited access to quality education, vocational training, and sustainable employment pathways. The study highlights the importance of expanding Technical and Vocational Education and Training (TVET) programmes, integrating Open Educational Resources (OER), and strengthening early intervention systems. A holistic, multi-stakeholder approach involving government, educational institutions, and community actors is essential to reduce dropout rates and enhance youth employability. Keywords: Youth dropout; NEET; Kuala Terengganu; TVET; Socio-economic
subject: Articles
  topic: section
creator: Mohd Syaiful Nizam Abu Hassan
creator: Ain Munirah Khairul Anwar
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 221
ending page: 243
doi: 10.37231/apj.2025.8.2.863

PENGLIBATAN BELIA DALAM PILIHANRAYA UMUM KE-15 DI MALAYSIA: BENTUK DAN INSENTIF
type: item
description: Abstract: In the lead-up to the 15th general election, political observers predicted low electoral turnouts among youth, particularly within the 18-24 age cohort, attributed to a pervasive sense of political fatigue borne from unrestrained political and economic developments between 2018 and 2022. The perception of politics as corrupted and politicians as insincere had ostensibly alienated young voters. Contravening these expectations, not only did young voters exhibit high turnout rates in the 15th general election, but they also actively participated in vote canvassing, challenging the narrative of youth disengagement. This study, anchored in the General Incentives Model (GIM), draws on in-depth interviews with 16 youth party activists to explore the motives behind their distinct engagement and the incentives they received when participating in politics. It uncovers that young activists leveraged TikTok to create impactful campaign content that not only addressed criticisms of their parties but also cast a spotlight on the failings of their adversaries, reaching a broad audience without the expectation of material compensation. Their involvement was driven by a blend of collective and expressive incentives, marking a difference in both form and motivation from older activists. This investigation into the resurgence of youth participation offers critical insights into the changing landscape of political engagement, underscoring the strategies and motivations propelling young voters to the forefront of electoral politics. Keywords: Party Activists, Youth, PAS, UMNO, Political Participation, Tik Tok, 15th General Election Abstrak: Menjelang Pilihan Raya Umum ke-15 (PRU15), pemerhati politik meramalkan kadar keluar mengundi yang rendah dalam kalangan belia, khususnya bagi kumpulan pengundi berusia 18 hingga 24 tahun. Jangkaan ini berpunca daripada keletihan politik akibat ketidakstabilan politik dan ekonomi yang berlarutan tanpa kawalan dalam tempoh 2018 hingga 2022. …
subject: Articles
  topic: section
creator: Wan Rohila Ganti Wan Abdul Ghapar
creator: Hamdan Mohd. Razali
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 207
ending page: 220
doi: 10.37231/apj.2025.8.2.862

CABARAN TADBIR URUS, SOSIO-EKONOMI, DAN PENGLIBATAN KOMUNITI DALAM PELAKSANAAN MATLAMAT PEMBANGUNAN MAMPAN (SDG) DI MALAYSIA: ULASAN NARATIF
type: item
description: Abstract: The Sustainable Development Goals (SDGs) represent an important global agenda introduced as nations strive to achieve developed status in the future. This study aims to explore challenges of SDG implementation in Malaysia with an emphasis on governance, infrastructure and fiscal capital, cooperation, and people involvement, particularly at Higher Education Institutions (HEIs). This study employs a narrative review approach based on analysis of various literature sources including journal articles, government reports, university reports, and international publications relating to the SDGs. The main findings indicate that the implementation of SDGs in Malaysia is less effective since it remains broad and microscopic in nature, thus the full comprehension among the public becomes less important. In addition, weaknesses in monitoring and reporting frameworks, financial constraints in governance, limited cross-sectoral collaboration, and low levels of community awareness were identified as the main challenges. Therefore, micro-level SDG implementation has to be complemented with more strategic thinking around sustainability planning and the availability of strong leadership capable of making the SDG agenda transparent, empowered, progressively achieved, and institutionalized into university development practice. Keywords: Governance; Higher Education Institutions Initiatives; Implementation Challenges; Malaysia; Sustainable Development Goals Abstrak: Matlamat Pembangunan Mampan (SDG) merupakan agenda penting yang diperkenalkan tatkala setiap negara berlumba-lumba ke arah mencapai status negara maju pada masa hadapan. Kajian ini adalah bertujuan untuk meneliti cabaran pelaksanaan SDG di Malaysia dengan memberi fokus kepada aspek tadbir urus, sumber kewangan dan infrastruktur, kolaborasi serta penglibatan komuniti khususnya di Institut Pengajian Tinggi (IPT). Kajian ini menggunakan pendekatan ulasan naratif berdasarkan analisis pelbagai sumber literatur seperti a…
subject: Articles
  topic: section
creator: Mohd Ekhwan Toriman
creator: Frankie Marcus Ata
creator: Norazah Mohd Nordin
creator: Mohd Sharmizi Shaferi
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 188
ending page: 206
doi: 10.37231/apj.2025.8.2.841

CROSS-CULTURAL DIFFERENCES IN THE EFFECTIVENESS OF SHORT VIDEO MARKETING: A COMPARATIVE ANALYSIS OF TIKTOK AND DOUYIN
type: item
description: Abstract: This paper explores the differences in the short video consumption across platforms by comparing TikTok and Douyin in a case study of Chinese restaurant brand Haidilao. Although the two are under the same parent company, they are culturally different settings that influence content strategies and reactions by the audience. The research, conducted through a mixed-methods approach, incorporated descriptive statistics, Mann-Whitney U tests, Spearman rank-order correlations, and cross-tabulations to determine Fisher's exact tests. The results show that Douyin demonstrates higher performance than TikTok in core engagement metrics, including views, likes, comments, and shares. The greater engagement on Douyin is significantly linked to culturally ingrained content, emotional sentiment and professionalism of production, which are characteristics of the high-context and collectivist communication in China. Conversely, TikTok interactions are more based on humorous content, popular melodies, and casual looks, which align with the interests of individualistic low-context cultures. These findings provide empirical support for Hofstede's cultural dimensions theory and Hall's high-context versus low-context communication framework. The results also demonstrate the role of platform affordances in shaping content performance, suggesting that brands must develop culturally adaptive, platform-specific strategies to optimize audience engagement. Although limited by sample size and focused on a single brand, this study provides valuable insights into cross-cultural digital marketing. It lays the groundwork for future research on global content optimization. Keywords: Content strategy; Cross-cultural communication; Cultural adaptation; Digital engagement; Platform affordances
subject: Articles
  topic: section
creator: Anqi Huang
creator: Zuraidah Zainol
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 171
ending page: 187
doi: 10.37231/apj.2025.8.2.827

COMMUNICATING MUSEUM ARTIFACTS THROUGH AUGMENTED REALITY: A CASE STUDY OF UUM MANAGEMENT MUSEUM
type: item
description: This research investigates the use of augmented reality (AR) in enhancing artifact communication at the UUM Management Museum. The study aims to assess how AR can enrich interpretive narratives, offering visitors a more immersive and informative experience. By integrating AR into selected exhibits, the museum seeks to bridge the gap between static displays and dynamic storytelling, enabling visitors to engage with artifacts in new and meaningful ways. A qualitative-dominant mixed-methods approach was employed. Visitor observations and in-depth interviews served as the primary sources of data, providing contextual and experiential insights into how visitors interacted with the AR-enhanced exhibits. Structured observations documented interaction time, engagement levels, and usability challenges. Interviews were conducted with seven voluntary participants and analyzed thematically. To support and validate the qualitative findings, structured feedback surveys were administered to 60 randomly selected visitors and analyzed using SPSS. The findings indicate that AR not only captures attention but also deepens understanding, making the museum experience more interactive and educational. However, challenges such as technical complexities and varying levels of visitor technological proficiency were also identified. This study contributes to the growing discourse on digital innovation in museums and offers practical insights for cultural heritage institutions seeking to adopt AR for artifact communication.
subject: Articles
  topic: section
creator: Nur Fadziana Faisal Mohamed
creator: Cheam Sanyang
creator: Kang Swee Herng
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 293
ending page: 311
doi: 10.37231/apj.2025.8.SI1.824

THE IMPACT OF REMOTE LEARNING ON STUDENT’S MENTAL HEALTH AT INSTITUT KEMAHIRAN TINGGI PERDA
type: item
description: The abrupt transition to online learning during the COVID-19 pandemic has significantly impacted students' psychological well-being, particularly those at Institut Kemahiran Tinggi Perda. This study aimed to explore the relationship between online learning, fear, anxiety, depression, and psychological distress among students Using a quantitative research design, data were collected through surveys distributed to a sample of 100 students. Out of the total, 80 students responded, yielding a response rate of 80%. The sample was selected using a random sampling technique, targeting students who had experienced remote learning to ensure relevance to the research objectives. The collected data were then analyzed using appropriate statistical methods to determine the significance of the identified relationships. The findings revealed a statistically significant relationship between online learning and psychological distress, exacerbated by a lack of social interaction and the abrupt shift to remote education. Additionally, fear, anxiety and depression were identified as key contributors to student’s psychological distress, with anxiety showing the strongest correlation. These results suggest that the mental health challenges faced by students during remote learning are multifaceted, involving both the direct effects of online learning and the broader emotional responses to the pandemic. The study highlights the need for educational institutions to recognize and address these psychological challenges. Future research should expand the population sample for a more representative analysis and incorporate qualitative methods to gain deeper insights into students' experiences. By understanding these dynamics, institutions can develop strategies to create a more supportive learning environment, mitigating the negative impacts of remote learning on student’s mental health. This research provides valuable insights for educators and policymakers seeking to enhance the resilience an…
subject: Articles
  topic: section
creator: Mohd Baharudin Othman
creator: Rabiatul Adawiyah Mohamed Yasin
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 312
ending page: 324
doi: 10.37231/apj.2025.8.SI1.825

HUBUNGAN ANTARA KEPERCAYAAN DAN KEINGINAN MEMBELI DALAM KALANGAN PELAJAR PENGAJIAN TINGGI TERHADAP APLIKASI SHOPEE
type: item
description: The lifestyle of today's society is filled with the existence of various internet technology applications that make every job easier. One of them is the online purchase application, it is a good thing because it saves a lot of time, energy and cost. Online shopping is a process where consumers buy goods or services directly from sellers over the Internet. Just sitting at home and using a computer or smartphone they can visit the web store and do their shopping comfortably. Among the advantages of online stores are available 24 hours a day, stores from various states or countries, various promotions offered, various categories of consumer products and much more. Online shopping differs from traditional shopping in that it is characterized by uncertainty and anonymity. Trust is a very important factor to start online shopping. This involves an exchange process where both personal and financial information of the buyer is handed over to an unknown merchant over the internet. This paper will discuss the findings of a study on the trust of higher education students towards the Shopee application. There are two specific objectives which are first; to identify the level of trust of higher education students towards the Shopee application and the second is to see the relationship between trust towards the Shopee application and the intention to buy on Shopee. This study uses quantitative methods. Questionnaires were distributed online to university students throughout Malaysia. A total of 152 respondents answered the questionnaire. The results of this study found that trust in Shopee has a relationship with the intention to buy at Shopee.
subject: Articles
  topic: section
creator: Zauridah Abdul Hamid
creator: Norreena Amira Azizan
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 276
ending page: 292
doi: 10.37231/apj.2025.8.SI1.819

THE DIGITAL PERSONALITY: HOW PERSONALITY TRAITS SHAPE ONLINE SOCIAL BEHAVIOR
type: item
description: Abstract Social media is one of the most widely used social media platforms. It is known that social media has the potential to influence people's social interactions. However, the relationship between personality and social interaction has not been investigated. This study is aimed at investigating how personality characteristics affect social interaction. The study uses a survey methodology and a questionnaire split into two sections with distinct goals as a research tool. A total of 100 people participated as respondents for this investigation. The results of this study revealed that there is a relationship between social interaction and personality. Social interaction has a significant effect on personality. Also, the impact of social media can provide an atmosphere for a considerable amount of people to openly communicate with unknown individuals about many different kinds of topics, particularly current events occurring both domestically and internationally. The findings also revealed that social interaction may improve and ease social contact, adding a new dimension to the hypothesis.
subject: Articles
  topic: section
creator: Mohd Alif Idham Abd Hamid
creator: Immie Rozianie Abd Rahim
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 265
ending page: 275
doi: 10.37231/apj.2025.8.SI1.818

SOCIAL-PSYCHOLOGICAL PERSPECTIVES ON GENDER POWER IN CONTEMPORARY TAIWANESE CINEMA
type: item
description: Abstract: Entering the 2020s, in addition to facing the negative impacts of globalization and neoliberalism, an ongoing problem since the 21st century, we must face the severe test of the COVID-19 pandemic. The film industry has been greatly affected, with slowdowns in film production and postponements of film festivals becoming the norm. However, Taiwanese contemporary cinema has managed to progress steadily and maintain a positive, creative momentum despite the years of the epidemic’s spread. As an important research topic in the field of interdisciplinary studies, gender studies have been inextricably linked to film studies for many years. This paper focuses on the study of gender power in Taiwanese contemporary cinema. Through an extensive literature search, there is a virtual gap in research on gender power in Taiwanese contemporary cinema into the 2020s. The purpose of this paper is to discuss the gender power relations presented in Yen and Ai-Lee, a Taiwanese film focusing on domestic violence released in 2024, through the three aspects of family, workplace, and self-emotional expression portrayed in the film, centred on theories of social psychology, and with due consideration to the social and cultural context of Taiwan. Through qualitative research methods involving case study and textual analysis, film data are collected, collated, and analysed to reveal the recurring and complex portrayals of gender power within cinematic narratives. This endeavour aims to address gaps in Taiwanese contemporary cinema studies concerning gender power dynamics, while offering fresh perspectives and methodologies for interdisciplinary research spanning film studies and social psychology. Keywords: Gender Power; Ambivalent Sexism Theory; Taiwanese Contemporary Cinema; Social Psychology; East Asia Film Studies
subject: Articles
  topic: section
creator: Yuting Yang
creator: Ayu Haswida Abu Bakar
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 126
ending page: 138
doi: 10.37231/apj.2025.8.2.816

SOCIAL MEDIA AND SOCIAL INTERACTION: ANALYSING THE RELATIONSHIP THROUGH THE LENS OF SOCIAL INTERACTION THEORY
type: item
description: Research related to the impacts of social media on everyday social interactions, which contributed to two factors. However, there are still extremely limited studies on environment, lifestyle, and social media usage that can contribute to the impact of social media on social interactions. The research objectives for this research are to identify the relationship between the impact of social media and social interaction. This study applied the Social Interactions theory as the main theory to further strengthen the relationship between each variable. Quantitative methods were applied in this study, and data were collected through the distribution of questionnaires to 202 respondents. This study’s theoretical foundation is based on the social interaction theory. The theory suggests that social interaction plays a significant role in shaping an individual’s understanding, learning, and personal development. The results of this study demonstrate that social media plays a new role in the theory that can facilitate and enhance social interaction. Studies have shown that people are more inclined to voice their opinions honestly when they obtain information from social media. This is because social media offers an extensive opportunity for communication and allows many people to freely express their opinions. Social media platforms make it accessible for information to be rapidly and broadly distributed, even among individuals who reside outside of cities. Given today is the time of advanced technology, the majority of people use social media daily, which indicates that people use it as a tool to connect with others in their immediate social circles and a location where they can acquire information more quickly.
subject: Articles
  topic: section
creator: Azfa Roslan
creator: Darlina Baharuddin
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 256
ending page: 264
doi: 10.37231/apj.2025.8.SI1.815

WOMEN’S PARTICIPATION AS ONLINE MOTORCYCLE TAXI DRIVERS: A STUDY ON GENDER EQUALITY IN INDONESIA
type: item
description: This study investigates the participation of women as online motorcycle taxi drivers in Indonesia as a reflection of gender equality advancement in the gig economy. While the gig economy provides flexibility and earning opportunities, it poses structural, cultural, and safety challenges for female drivers. The research aims to analyze the motivations behind women joining this profession, their challenges, and the implications of their roles for intra-household dynamics and societal perceptions of gender roles. A qualitative research design was employed, utilizing in-depth interviews, focus group discussions (FGDs), participant observations, and document analysis. Participants were 7 female drivers aged 18 and above with diverse educational backgrounds, selected through purposive and snowball sampling. Thematic analysis was conducted following systematic data coding, with triangulation enhancing the validity of the findings. Ethical considerations were strictly adhered to throughout the research process. The results reveal that time flexibility and economic necessity are the primary motivations for women entering this profession. Despite the benefits, such as income generation, increased bargaining power in families, and social empowerment, female drivers face multifaceted challenges. These include societal stigma, gender-based discrimination, safety concerns, and fluctuating earnings. Informal support networks among female drivers provide emotional strength, but institutional support remains limited. Their visibility has also contributed to reshaping public discourse on women’s roles in informal labour sectors. Women's online motorcycle taxi sector participation offers substantial potential for promoting gender equality by enabling economic independence and redefining traditional gender norms. However, realizing this potential requires multi-stakeholder interventions, including government regulation, platform-based safety protocols, skills training, and public aware…
subject: Articles
  topic: section
creator: Dwi Prasetyo
creator: Ade Firmannandya
creator: Hasna Nur Lina
creator: Oni Dwi Arianto
creator: Danang Tandyonomanu
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 239
ending page: 255
doi: 10.37231/apj.2025.8.SI1.814

EXPLORING THE IMPACT OF FUTURE ORIENTATION ON STUDENTS’ MOTIVATION AND INTERPERSONAL COMMUNICATION SKILLS
type: item
description: Past research suggests that students with a stronger future orientation (FO) are more successful because they can regulate their goals and become more confident in achieving them. However, there is a lack of research exploring how FO affects students’ communication skills in expressing their thoughts and feelings, particularly in discussing their motivation to attend school through interpersonal communication. This study explores the similarities and differences between high achievers and at-risk students—often characterized as students who may likely to drop out from school—focusing on their interpersonal communication skills regarding their motivation to attend school. This qualitative research involved two focus groups, each comprising five students identified by school management from a rural public school in northern Malaysia. One group consisted of high achievers, while the other included at-risk students. Data were collected through transcribed interviews and researcher observations and then analysed thematically to identify key differences. The emerging themes were twofold: First, similarities were found in both groups, with students indicating that peer and sibling support motivated them. Second, differences were noted in the spectrum of self-expression and self-esteem in the context of interpersonal communication skills between the two groups. The underlying factor explaining these differences may be related to FO, with high-achieving students exhibiting a higher FO compared to at-risk students. This research extends previous studies by linking FO theory to students’ interpersonal communication skills in discussing their motivation to stay in school.
subject: Articles
  topic: section
creator: Nursafwah Tugiman
creator: Norhafezah Yusof
creator: Minah Harun
creator: Marini Kasim
creator: Rosna Awang Hashim
creator: Amera Hanna Mohd Tajuddin
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 226
ending page: 238
doi: 10.37231/apj.2025.8.SI1.813

CONSTRUCTING MENTAL HEALTH NARRATIVES OF INDONESIAN FEMALE PODCASTERS
type: item
description: Abstract As podcasts continue to gain global popularity, they have become an important platform for sharing information and promoting social change. In Indonesia, podcasts are especially popular among female listeners, with a notable interest in content related to mental health. Female podcasters play a crucial role in shaping and sharing narratives around mental health, aiming to increase awareness, reduce stigma, and provide emotional support to their audience. This study aims to explore how Indonesian female podcasters construct mental health narratives, focusing on their methods and strategies for engaging their listeners. A qualitative research approach was employed to gather insights into the experiences and perspectives of female podcasters. In-depth interviews were conducted with Indonesian podcasters who are known for creating content centered on mental health topics. These interviews focused on how podcasters incorporate their personal experiences, professional expertise, and audience feedback into their content creation process. The findings reveal that Indonesian female podcasters actively contribute to reshaping the discourse on mental health by integrating diverse viewpoints and fostering a sense of inclusivity. Their podcasts not only address mental health issues but also challenge societal norms, helping to reduce stigma and promote a more open discussion of mental well-being. This research highlights the significant role of female podcasters in advancing mental health awareness in Indonesia. The study recommends further exploration of podcasting as an effective tool for social change, particularly in the context of mental health advocacy. Keywords: Female Creators; Mental Health; Podcast; Social Construction
subject: Articles
  topic: section
creator: Herma Retno Prabayanti
creator: Tatak Setiadi
creator: M. Nafiurroh Zaky Zain
creator: Eko Pamuji
creator: Fitri Norhabiba
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 215
ending page: 225
doi: 10.37231/apj.2025.8.SI1.812

SPREADING SOCIAL AWARENESS IN THE ISRAELI-PALESTINIAN CONFLICT THROUGH PERSUASIVE COMMUNICATION
type: item
description: This study explores the use of persuasive techniques within tweets discussing the Israeli-Palestinian issue on Twitter and understanding the depth of social awareness regarding the Israel-Palestinian issue discourse presents a crucial research challenge. This study seeks to address this gap by investigating the various themes, sentiments, and narratives prevalent in Twitter. Objectives of this study are to examine the persuasive strategy of tweets addressing the Israeli-Palestinian issue and to evaluate the level of social awareness. Qualitative content analysis of tweets involves collecting a sample of tweets. The persuasive strategies employed in tweets about the Israeli-Palestinian issue sheds light on the various tactics used to influence opinions and attitudes. Twitter users employ a range of persuasive techniques to convey their messages and garner support for their perspectives. By dissecting these strategies, this study contributes to a deeper understanding of how information is framed and communicated in the context of contentious geopolitical issues. Then, the evaluation of social awareness toward the Israel-Palestinian issue based on Twitter highlighted the platform's role in shaping public perception and raising awareness. This study reveal the diverse range of perspectives and narratives present in Twitter, reflecting the complexities of the conflict and the diverse array of voices. Keywords: Social awareness; Israeli-Palestinian; Persuasive Communication; Conflict; Qualitative Content Analysis (QCA)
subject: Articles
  topic: section
creator: Azlina Kamaruddin
creator: Fatin Aiman Fadzillah
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 122
ending page: 135
doi: 10.37231/apj.2025.8.SI1.804

ADVERTISING AND MARKETING COMMUNICATIONS IN A CULTURAL CONTEXT: RESPECTING DIVERSITY
type: item
description: Abstract In today’s globalised market, marketers face increasing challenges in engaging diverse consumer groups across complex cultural environments. Many advertising strategies overlook local cultural norms, resulting in ineffective messaging and negative consumer responses. This study investigates the role of cultural sensitivity in enhancing the effectiveness of advertising and marketing communication, emphasising the importance of aligning campaigns with local values and traditions. Using a qualitative research design, the study combines content analysis of selected advertising campaigns by global companies in Indonesia with in-depth interviews involving marketing professionals and cultural consultants. Through thematic analysis, the research identifies key patterns in how cultural elements, such as language, customs, and visual symbols, are integrated into marketing strategies. The findings reveal that culturally sensitive advertising fosters greater consumer trust and emotional engagement, while campaigns perceived as culturally inappropriate or politically insensitive risk alienating their target audiences. The study highlights the critical need for marketers to incorporate cultural insights into their communication strategies. It recommends that global marketing teams collaborate with local experts and conduct thorough cultural research to enhance message relevance, avoid cultural missteps, and build stronger, more authentic connections with diverse audiences. These insights are essential for developing effective, respectful, and resonant marketing in multicultural contexts. Keywords: Globalisation; Marketing Communications; Advertising; Culture; Local Values.
subject: Articles
  topic: section
creator: Santa Margaretha Niken Restaty
creator: AG Eka Wenats Wuryanta
creator: Berliani Ardha
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 204
ending page: 214
doi: 10.37231/apj.2025.8.SI1.811

ULASAN PENSKOPAN MAKANAN SEBAGAI SIMBOL KOMUNIKASI BUKAN LISAN
type: item
description: Symbols are an important element in determining a successful communication process. This research focuses on food as a symbol in the context of non-verbal communication for conveying social and cultural messages. The study's objective is to analyze knowledge gaps related to food as a symbol in non-verbal communication. A scoping review was used, with data collected through a systematic search of the Web of Science (WoS) and Scopus databases. Search terms such as nonverbal, communication, food, dish, cuisine, and meal were applied, resulting in 11,643 papers sorted from Scopus and WoS, in the selection of 11 articles for analysis. The research findings highlight six themes: lifestyle, location, time, identity markers, food characteristics, and the relationship between humans and animals. Additionally, the study identifies ten specific areas in food research, including meal timing and location, family context, employment status, health measurements, eating styles, emotional expressions, cultural rituals, and belief systems. This study provides a deeper understanding of how food is used as a symbol in non-verbal communication and suggests further exploration in varied cultural and ethnic contexts to address knowledge gaps in communication studies. Keywords: Culture; Identity Markers; Food; Non-verbal Communication; Social Context Simbol adalah elemen penting dalam menentukan kejayaan proses komunikasi. Penyelidikan ini menumpukan pada makanan sebagai simbol dalam konteks komunikasi bukan lisan untuk menyampaikan mesej sosial dan budaya. Objektif kajian ini adalah untuk menganalisis jurang pengetahuan berkaitan makanan sebagai simbol dalam komunikasi bukan lisan. Kajian ulasan penskopan digunakan, dengan data dikumpulkan melalui pencarian sistematik dari pangkalan data Web of Science (WoS) dan Scopus. Istilah pencarian seperti nonverbal, communication, food, dish, cuisine dan meal digunakan, menghasilkan 11,643 artikel dengan memilih 11 artikel untuk dianalisis. Penemua…
subject: Articles
  topic: section
creator: Nor Adila Samuri
creator: Norhuda Salleh
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 189
ending page: 203
doi: 10.37231/apj.2025.8.SI1.810

TAHAP PENERIMAAN DAN KEBERKESANAN PENGGUNAAN PLATFOM DIGITAL DALAM PEMBELAJARAN TERHADAP GURU DAN MURID SEKOLAH PONDOK DI KEDAH
type: item
description: The education system in pondok school institutions adopts and emphasizes the learning method known as talaqqi. This method involves face-to-face learning between teacher and student. However, when the Covid-19 pandemic struck the country in 2020, the government enforced the Movement Control Order nationwide. As a result, the education system shifted entirely to online learning. Students were required to use digital platforms from home. Consequently, traditional learning could not continue and had to transition to virtual learning through digital platforms. Therefore, this article aims to measure the level of acceptance and effectiveness of the PdPR (Home-based Teaching and Learning) platform among students of Zakat Schools in Kedah. A quantitative method with data collection through a survey design was employed in this study. This method is suitable for addressing cause-and-effect research questions. The survey involved a total of 301 students from three Zakat Schools in Kedah. The findings showed that the students’ level of acceptance of PdPR learning via digital platforms recorded an average mean score, indicating a moderate level of acceptance. Meanwhile, the level of effectiveness also recorded an average mean score. The study’s findings suggest that both the acceptance and effectiveness of PdPR learning through digital platforms were at a moderate level. This aligns with the abrupt transition from the talaqqi method to digital learning in a short period. Students were not yet fully prepared to face such a change. Keywords: Covid-19; Zakat Schools, PdPR, Digital Platform, UTAUT Theory Sistem pendidikan di institusi sekolah pondok mengadaptasi dan menekankan kaedah pembelajaran menerusi “talaaqi”. Kaedah ini merupakan kaedah pembelajaran bersemuka di antara guru dan murid. Walau bagaimapun, apabila pandemik Covid-19 yang menular negara pada tahun 2020, kerajaan telah menguatkuasa Perintah Kawalan Pergerakan di seluruh negara. Oleh itu, sistem pendidikan telah ber…
subject: Articles
  topic: section
creator: Aselawati Che Ab Adziz
creator: Awan Ismail
creator: Rohana Mijan
creator: Mohd Nizho Abdul Rahman
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 172
ending page: 188
doi: 10.37231/apj.2025.8.SI1.809

THE CHALLENGE OF ENVIRONMENTAL SUSTAINABILITY: COMMUNICATION ACTION OF CITOREK'S YOUNG GENERATION
type: item
description: Efforts toward environmental sustainability in geopark development often encounter tensions between traditional wisdom and modern policy, particularly within indigenous communities. This study investigates how the youth of Citorek, Indonesia, navigate these challenges by integrating ancestral customs with government-driven Bayah Dome Geopark initiatives. Using a descriptive qualitative method, data were gathered through in-depth interviews with 11 key informants, six months of participant observation at 15 cultural-environmental events, and critical discourse analysis of 22 documents, including customary laws and UNESCO guidelines. The findings reveal that Citorek youth act as mediators between tradition and modernity through hybrid communication strategies. They sustain cultural rituals like Seren Taun while resisting environmental threats such as mining through digital campaigns on platforms like Instagram and local websites. They also bridge intergenerational and institutional gaps by promoting customary land management (ngamit lembur) within formal geopark frameworks and use traditional forums (musyawarah adat) alongside social media to support sustainable tourism. However, fragmented stakeholder collaboration and limited policy awareness persist. This study concludes that Citorek youth exemplify how hybrid, culturally rooted communication supported by social capital and Habermasian communicative action can enhance environmental governance. Their model aligns with SDGs 11 and 13, demonstrating that youth can be vital agents in culturally grounded sustainability. Recommendations include institutionalizing youth led digital platforms, scaling the Citorek model to other indigenous settings, and formalizing intergenerational knowledge transfer through mentorship programs. Keywords: Environmental Communication; Social Capital; Youth Generation; Geopark Sustainability; Traditional-Modern Hybridity; Kasepuhan Citorek Usaha ke arah kelestarian alam sekitar dalam pembang…
subject: Articles
  topic: section
creator: Dewi Sad Tanti
creator: Irmulansati Tomohardjo
creator: Siti Syafinah
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 152
ending page: 171
doi: 10.37231/apj.2025.8.SI1.808

THE UTILIZATION OF DIGITAL MEDIA IN THE INTERCULTURAL ADJUSTMENT EXPERIENCES AMONG IISMA STUDENTS IN MALAYSIA
type: item
description: The Indonesia International Student Mobility Awards (IISMA) is one of the schemes under Kampus Merdeka Program initiated by the Ministry of Education, Culture, Research, and Technology of Indonesia , designed to enhance students’ global exposure by enabling them to study abroad. IISMA awardee will have pre-departure preparation that leads to different adjustment experience. Pre-departure, departure and adjustment experiences will expose students to a circumstance whereby they can utilize digital media to seek information and deal with intercultural challenges during the program. This study explores how IISMA awardees in Malaysia navigate their intercultural adjustment, with particular focus on the role of digital media. A qualitative approach was used, involving in-depth interviews with selected IISMA participants studying at universities in Malaysia. Informants reflected on their experiences across the pre-departure, arrival, and adaptation phases, highlighting digital media’s role in information-seeking, expectation management, and emotional support. Findings show that digital media played a key role for students to connect with peers, access cultural knowledge, and manage sociocultural and psychological challenges. However, variations in digital media literacy and prior international exposure affected how effectively these media were used. The study concludes that digital media supports intercultural adaptation but underscores the need for structured pre-departure preparation. Keywords: Digital Media; Intercultural Communication; Interaction; Adjustment; IISMA
subject: Articles
  topic: section
creator: Melly Ridaryanthi
creator: Abdul Latiff Ahmad
creator: Nurul Mustaqimmah
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 136
ending page: 151
doi: 10.37231/apj.2025.8.SI1.806

ANTAGONISM ON ROHINGYA IN YOUTUBE COMMENTS: VIRTUAL ETHNOGRAPHY OF INDONESIA-MALAYSIA NETIZEN
type: item
description: This study explores antagonism in YouTube comments responding to news coverage of protests against Rohingya refugees in Indonesia and Malaysia. Drawing on a mixed-methods approach, the research combines sentiment analysis, qualitative content analysis, and topic modeling to examine 7428 comments from 7012 user accounts collected between November and December 2023. Using sentiment and Latent Dirichlet Allocation (LDA), this paper identifies dominant themes across comment sections of major media channels. The analysis reveals that commenters predominantly express out-group perspectives through repetitive, capitalized, and derogatory language, often forming bullying or dehumanizing voices. Performative hostility, marked by superlatives and emotive exaggeration, reinforces collective rejection and group identity. The discourse positioned Rohingya refugees as threats for the people in Indonesia and Malaysia, reflecting broader patterns of digital othering and exclusion. Notably, netizens focus more on critiquing refugee presence than evaluating government policy. This study underscores how digital platforms facilitate antagonistic discourse that marginalizes vulnerable groups. These insights underscore the urgent need for digital literacy initiatives and policy interventions to counteract online hostility and promote inclusive public discourse. Keywords: Antagonism; YouTube Comments; Rohingya Refugees; Sentiment Analysis; Qualitative Content Analysis
subject: Articles
  topic: section
creator: Aditya Fahmi Nurwahid
creator: Anam Miftakhul Huda
creator: Ade Firmannandya
creator: Tsuroyya
creator: Wahyu Mahesa Miarta
creator: Adibah Ismail
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 92
ending page: 109
doi: 10.37231/apj.2025.8.SI1.802

ISSUE MANAGEMENT BY PUBLIC RELATIONS AT THE INDONESIA CABINET SECRETARIAT IN FACING NEWS OF THE 2024 GENERAL ELECTION POSTPONEMENT
type: item
description: In early 2023, public discourse in Indonesia was stirred by the issue of postponing the 2024 general election, following a Central Jakarta District Court decision favoring the Prima Party’s lawsuit. This study aims to examine the issue management strategy employed by the Public Relations (PR) unit of the Indonesia Cabinet Secretariat in responding to this sensitive political situation. Using a qualitative case study approach within a constructivist paradigm, data were collected through in-depth interviews with five key informants including PR practitioners and journalists supported by literature review and document analysis from March 2023 to January 2024. The findings reveal that the PR team followed five standardized stages of issue management: issue identification, issue analysis, action planning, program implementation, and a continuing evaluation process. The strategy was predominantly reactive, with emphasis on accurate news monitoring, internal communication coordination, and dissemination of information via the official Cabinet Secretariat website to counter misinformation and maintain public trust. Although internal communication systems functioned effectively, human resource limitations and uncontrollable media narratives posed challenges. Despite these, the PR team successfully mitigated potential reputational risks and upheld government transparency. This study concludes that a structured issue management strategy, even when reactive, is essential in sustaining public confidence during political controversies. It also underscores the critical role of government public relations in bridging state decisions and public perception during times of democratic tension. Keywords: Public Relations; Issue Management; Indonesia; Politics; Elections
subject: Articles
  topic: section
creator: Odeta Yuandi
creator: Irmulansati Tomohardjo
creator: Dewi Sad Tanti
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 110
ending page: 121
doi: 10.37231/apj.2025.8.SI1.803

PENGARUH DIMENSI KECERDASAN EMOSI TERHADAP KEMAHIRAN KOMUNIKASI INTERPERSONAL DALAM KALANGAN MAHASISWA
type: item
description: Kecerdasan emosi adalah satu keupayaan individu dalam proses memantau perasaan dan emosi diri sendiri dan orang lain yang lebih untuk mendiskriminasi konteks komunikasi. Individu dalam konteks ini akan menggunakan maklumat dari andaian kecerdasan emosi untuk membimbing pemikiran dan tindakan seseorang dalam situasi komunikasi. Mahasiswa tidak terkecuali dalam situasi ini dengan melihat hubungan kecerdasan emosi dan kemahiran komunikasi interpersonal. Kajian ini bertujuan untuk mengenal pasti kesan kecerdasan emosi dan sub dimensi kecerdasan emosi iaitu kesedaran diri, pengurusan emosi kendiri, motivasi diri, empati dan kemahiran sosial dengan kemahiran komunikasi interpersonal mahasiswa. Kertas kerja ini adalah hasil kajian melalui tinjauan kuantitatif terhadap 379 responden melalui soal selidik atas talian dengan menggunakan kaedah analisis data multivariate bagi menguji pengaruh berkenaan. Dapatan menunjukkan kecerdasan emosi dengan kemahiran komunikasi interpersonal mempunyai hubungan yang signifikan khususnya bagi dimensi kemahiran sosial dan empati. Analisis regresi berganda menunjukkan terdapat hubungan yang signifikan di antara kecerdasan emosi dengan kemahiran komunikasi interpersonal. Oleh yang demikian, pertimbangan kecerdasan emosi dalam kalangan mahasiswa mempunyai pengaruh positif terhadap kemahiran komunikasi interpersonal dalam kalangan mahasiswa. Namun perincian sub dimensi lain iaitu kesedaran diri, pengurusan emosi kendiri dan motivasi diri masih menjadi persoalan dalam kajian akan datang memandangkan sub dimensi ini tidak memberi pengaruh terhadap konteks kemahiran komunikasi interpersonal dalam kalangan mahasiswa. Oleh yang demikian, cadangan akan datang boleh menumpukan kepada sub dimensi ini dalam khalayak yang berbeza bagi membuktikan perkaitan kewujudan pengaruh berkenaan. Implikasi hasil kajian boleh memberikan gambaran bahawa proses komunikasi mahasiswa boleh dipengaruhi oleh sifat empati mereka dan kemahiran sosial iaitu organisasi yang me…
subject: Articles
  topic: section
creator: Romlah Ramli
creator: Nur Syahirah Azali
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 53
ending page: 76
doi: 10.37231/apj.2025.8.SI1.800

LEADERSHIP COMMUNICATION IN THE VIRTUAL WORLD: EXPERIENCES FROM MULTIPLAYER ONLINE GAMERS (MOGs)
type: item
description: Online gaming has become a popular pastime and an integral part of modern life, especially among young people. The rise of online gaming communities and the increasing popularity of multiplayer games have led to the belief that interactions within these games can extend beyond the virtual world. Despite this, using multiplayer online games to foster leadership development remains relatively uncommon. The limited research on leadership within online gaming suggests that effective communication, structure, and direction are essential for successful leadership. This study aims to explore how online gamers experience leadership communication in multiplayer online games (MOGs) and how gameplay influences leadership behaviours. A qualitative research approach was employed, involving in-depth interviews with ten Mobile Legends players to gain insights into their gaming experiences and perspectives. The findings revealed several valuable experiences associated with playing the game, including developing a learning mindset, understanding individuals, building confidence, encouraging participation, fostering adaptability, and creating a sense of belonging. Mobile Legends may significantly influence leadership behaviours, such as role complementation, communication, teamwork, coordination, and personal growth. This study contributes to the understanding of online gamers' behaviour by offering theoretical and practical insights into leadership communication skills in the virtual world. Keywords: Leadership Behaviours; Leadership Communication; Mobile Legends; Multiplayer Online Games; Online Gaming
subject: Articles
  topic: section
creator: Joyce Cheah Lynn-Sze
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 77
ending page: 91
doi: 10.37231/apj.2025.8.SI1.801

DETERMINING THE ANTECEDENTS OF VIEWER SATISFACTION USING BIG DATA ANALYTICS ON CHINESE WEB DRAMAS
type: item
description: Chinese web dramas have gained an increasing number of viewers with differing levels of satisfaction. However, the previous studies on web drama viewer satisfaction have neglected the comprehensive research on the antecedents of this construct. Based on the Uses and Gratifications Theory (UGT), Channel Complementarity Theory (CCT), and relevant literature, this study postulates that viewing behaviour and social media engagement of viewers are the antecedents of web drama viewer satisfaction. This study employs a new research method, named unobtrusive online research, to collect big data from 288 Chinese web dramas, embracing SmartPLS 4.1 to undertake the analysis. The findings reveal direct effects between the three constructs and the partial mediating effect of viewers' social media engagement. Additionally, viewing behaviour and social media engagement of viewers are proven to be antecedents of viewer satisfaction; meanwhile, social media engagement of viewers is found to partially mediate the relationship between viewing behaviour and viewer satisfaction. This study enriches CCT and UGT research on web drama and social media utilisation to gain gratification. Meanwhile, it is recommended that the web drama industry and practitioners make great use of the prominent role of social media. Keywords: Big Data; Chinese Web Drama Viewer; Social Media Engagement; Viewer Satisfaction; Web Drama Viewing Behaviour
subject: Articles
  topic: section
creator: Pei Cao
creator: Jamilah Jamal
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 39
ending page: 52
doi: 10.37231/apj.2025.8.SI1.799

PENGGUNAAN POSTER PARODI DALAM PEMBINGKAIAN ISU POLITIK TERHADAP REKA BENTUK POSTER DALAM PILIHAN RAYA UMUM KE-14 DI MALAYSIA
type: item
description: Penyelidikan ini meneroka peranan parodi dalam poster digital sebagai medium pembingkaian dalam kempen pilihan raya, dengan menggunakan kaedah kualitatif untuk menilai kesannya terhadap wacana politik. Kajian ini menumpukan kepada pembingkaian yang dibentuk melalui rekabentuk poster yang dilihat mempengaruhi pengundi dalam memahami mesej kempen yang disampaikan oleh parti-parti pembangkang pada pilihan raya umum ke-14 di Malaysia. Melalui temu bual mendalam dan analisis kandungan, kajian ini menyelidiki bagaimana reka bentuk grafik memainkan peranan dalam mewujudkan kesan parodi ke atas poster bagi mempengaruhi persepsi awam, membentuk naratif, dan menyumbang kepada pembingkaian isu-isu utama semasa berlakunya pilihan raya umum di Malaysia. Dengan mengubah visual kempen tradisional dengan humor dan satira, poster parodi menawarkan kritikan unik terhadap tokoh dan dasar politik, mengetengahkan kebimbangan masyarakat yang mungkin diabaikan. Hasil kajian menunjukkan bahawa reka bentuk poster parodi melalui tanda ikonik, indeksikal dan simbol, memainkan peranan penting dalam mengalihkan tumpuan perdebatan politik, menggalakkan pengundi untuk berinteraksi dengan pandangan alternatif dan mempersoalkan keaslian mesej kempen rasmi. Penyelidikan ini menyumbang kepada pemahaman yang lebih mendalam tentang dinamik komunikasi politik dan keberkesanan parodi sebagai alat pembingkaian dalam kempen pilihan raya moden terutamanya dalam ruang lingkup pilihan raya umum ke-14 di Malaysia.
subject: Articles
  topic: section
creator: Khairol Ezedy Abdul Rahman
creator: Afeez Nawfal Mohd Isa
creator: Ramlan Jantan
creator: Nur Safinas Al Bakri
creator: Ammalina Dalillah Mohd Isa
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 28
ending page: 38
doi: 10.37231/apj.2025.8.SI1.797

MEK MULUNG MEETS THE DIGITAL AGE:AN EVALUATION OF E-MEKLUNG
type: item
description: Mek Mulung is a vibrant dance-drama from Wang Tepus Kedah, Malaysia, blending dance, acting, music, and singing to bring local myths and legends to life, often featuring tales of love, bravery, and fantasy. With traditional Mek Mulung performances facing the threat of extinction due to a lack of protection and the rise of modern entertainment, it is imperative to preserve this unique art form. To address this gap, this study is developing e-Meklung, a digital adaptation created to engage children and spark their interest in Malaysia’s rich cultural heritage. E-Meklung tackles this challenge using Rapid Application Design (RAD) and throwaway prototyping, turning Mek Mulung into an engaging and educational digital experience. Usability testing with 30 children aged 7 to 12 revealed average scores (Means) of 4.47 for ease of use, 4.27 for performance, and 4.32 for satisfaction demonstrating its effectiveness in enhancing their understanding of Mek Mulung. These scores show that e-Meklung not only entertains but also helps children better understand and appreciate the rich culture of Mek Mulung. Ongoing advancements in digital storytelling have the potential to amplify its impact, supporting the preservation of Mek Mulung while promoting cultural heritage education. E-Meklung breathes new life into the Mek Mulung dance-drama by blending tradition with technology, transforming it into an engaging educational tool that enriches cultural learning, fosters diversity in schools, and cultivates a deeper appreciation of Malaysia's cultural heritage among the youth.
subject: Articles
  topic: section
creator: Jasni Ahmad
creator: Mohamad Hanif Abu Hassan
creator: Fakhrul Anuar Aziz
creator: Ng Yi Cong
creator: Sammi Goh Chin Ying
rights: Copyright (c) 2025
date: 2025-09-07
publication date: 2025-09-07
starting page: 15
ending page: 27
doi: 10.37231/apj.2025.8.SI1.796

EXPLORING GROUP INTERACTION THROUGH TUBB’S MODEL
type: item
description: Abstract: Group interactions play a crucial role in fostering collaborative learning, communication, and teamwork skills among university students. Grounded in Tuckman’s Model of Group Development (1965) and Tubbs’s Model of Small Group Interaction (2012), this study explores undergraduate learners’ perceptions of group interactions across four stages: orientation, conflict, consensus, and closure. The objective is to examine how interaction patterns influence group cohesion, motivation, and learning outcomes. This quantitative research employed a survey design involving 255 undergraduates selected through purposive sampling. A 31-item questionnaire measured four dimensions of interaction using a five-point Likert scale. Data were analysed using descriptive and inferential statistics, with the instrument showing strong reliability. Findings indicated that students reported high engagement and goal clarity during the orientation and closure stages, reflecting effective leadership and collaboration. The conflict stage revealed moderate challenges related to communication and task division, while the consensus stage demonstrated strong harmony but limited constructive feedback. Correlation analysis showed moderate to strong relationships between all stages, particularly between consensus and closure. Overall, effective group interactions were found to enhance motivation, teamwork, and learning satisfaction. However, clearer role distribution and conflict management strategies are needed to optimise group performance. The study suggests structured facilitation, role clarity, and communication training as key pedagogical approaches to strengthen collaborative learning. Future research should explore emotional intelligence and cultural factors that shape group cohesion in diverse learning settings. Keywords: Group Interaction; Collaborative Learning; Tubbs’s Model; Conflict Management; Teamwork
subject: Articles
  topic: section
creator: Siti Sarah Roselan
creator: Najwa Zulkifli
creator: Nur Liyana Johari
creator: Helmi Rosli
creator: Aina Athirah Rozman Azram
creator: Noor Hanim Rahmat
rights: Copyright (c) 2025
date: 2025-11-01
publication date: 2025-11-01
starting page: 112
ending page: 125
doi: 10.37231/apj.2025.8.2.790