[Impact of Digital Adoption in Rural Sme of Taman Negara, Malaysia]
DOI:
https://doi.org/10.37231/jimk.2021.22.2.597Abstract
The issues and challenges of entrepreneurship especially after the 2019 pandemic saw a shift towards digital entrepreneurship. Whereas in such a transition, it requires a change approach that encompasses organizational changes, priorities, expertise, practices as well as business management values referred to as digital transformation. Yet digital transformation requires cost, role, understanding, awareness, and complex entrepreneurial experience. It also has a wide range of backgrounds and capabilities in the effective adoption of digital technology and business digitalization. This problem needs to be examined and studied because SME represent most business bodies in Malaysia. Highlights of previous studies found a lack of focus on the integration of digital platforms in the business digitalization, particularly SMEs. this study aims to look at the factors and patterns of desire for the use of digital platforms in the business digital adoption (DA) in SME entrepreneurship. Therefore, this study aims to bridge the gap and explore new fields in the digitization of the business digitalization of rural SME entrepreneurship (RE). This study uses a sampling technique through statistical power strength with G-Power application. The study found that RSME have started using internet platforms in their business operations. However, they do not yet have the preparedness in terms of costs and risks that may arise from the development of their infrastructure and digitalization upgrade management. This study suggests further research be done with a more comprehensive triangulation methodology, as well as broader study subjects, to see and evaluate the capabilities of entrepreneurs and their business digitization in more depth, as well as to assist them in a more effective digitalization strategy and development.
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