The Challenges of Student Satisfaction and Student Loyalty in Malaysian University

  • Mohammed Shuaibu Badeggi Faculty of Business and Management, Universiti Sultan Zainal Abidin, Terengganu, Malaysia
  • Habsah Muda Faculty of Business and Management, Universiti Sultan Zainal Abidin, Terengganu, Malaysia


The approach to building university image deals with student trust, student satisfaction, and student loyalty. However, few studies are available on university image context and its role on student loyalty. University image is considered a vital component of the educational sectors' success in recent years. With the current increase in public and private universities across Malaysia, the academic industry has become increasingly competitive. The circumstance necessitates Universities to focus their energies on creating a positive corporate image by increasing student loyalty. Trust and satisfaction play an essential role in order to achieve and maintain student loyalty. The research also reviewed the relationship between student trust and student satisfaction to establish their relationship with student loyalty.


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How to Cite
Shuaibu Badeggi, M., & Muda , H. (2021). The Challenges of Student Satisfaction and Student Loyalty in Malaysian University . The Journal of Management Theory and Practice (JMTP), 2(4), 23-26.
Marketing & Management