Exploring the Benefits and Barriers of Adopting Metaverse Banking Systems through a Socio-Technical Lens
DOI:
https://doi.org/10.37231/jmtp.2025.6.1.452Keywords:
Metaverse, Banking, Adoption, Social Technical StudyAbstract
The emergence of the metaverse, integrating blockchain, augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and machine learning (ML), presents an unparalleled opportunity in banking. However, the success of metaverse banking hinges on user acceptance. While existing research highlights significant advantages and challenges in adopting metaverse banking systems, inconsistencies persist across reported findings. This study aims to reconcile these views and uncover the underlying causes of such disparities using a socio-technical methodology applied to distinct metaverse banking initiatives in Klang Valley, Malaysia. The findings reveal both consistent and novel benefits and barriers, emphasizing the need for a qualitative approach to identify strategies to mitigate obstacles and propose compelling justifications for integrating metaverse banking systems effectively.
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