BITE-SIZED ISLAMIC CONTENT ON SOCIAL MEDIA AS A DIGITAL DA’WAH APPROACH: A SCOPING REVIEW
DOI:
https://doi.org/10.37231/mjis.2025.9.2.299Abstract
Bite-sized content refers to short, easily consumable information designed to capture attention quickly. This scoping review explores the use of bite-sized Islamic content on social media for digital da’wah, mapping existing literature on its characteristics, types, effectiveness, and challenges. The review follows the PRISMA extension for scoping reviews and Arksey and O'Malley's framework. It highlights the high engagement and positive impact of bite-sized content on promoting religious awareness. However, it also identifies challenges such as misinformation and lack of depth. The review's significance lies in guiding future research and practice in digital da’wah, emphasising the need for a balanced approach that ensures the accuracy and credibility of Islamic content on social media.
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