THE INFLUENCE OF FOOD QUALITY AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT KENHOTBAR

Authors

  • Bugi Aryadi Management Study Program, Faculty of Economics and Business, Universitas Informatika dan Bisnis Indonesia, Indonesia
  • Sabilla Saberina Management Study Program, Faculty of Economics and Business, Universitas Informatika dan Bisnis Indonesia, Indonesia
  • Ratih Hadiantini Management Study Program, Faculty of Economics and Business, Universitas Informatika dan Bisnis Indonesia, Indonesia
  • Nofiani Management Study Program, Faculty of Economics and Business, Universitas Informatika dan Bisnis Indonesia, Indonesia

DOI:

https://doi.org/10.37231/myjcam.2026.9.1.162

Keywords:

Food Quality, Customer Experience, Customer Satisfaction.

Abstract

This research was conducted with the aim of knowing the picture of Food Quality and Customer Experience on Customer Satisfaction at Kenhotbar as well as the influence of Food Quality and Customer Experience on Customer Satisfaction at Kenhotbar simultaneously or partially. The background is the development of the café and restaurant industry in Indonesia and the city of Bandung, as well as the growing trend of culinary nights in the city of Bandung and the decline in visits to the Kenhotbar restaurant. The method used in this research is a descriptive and verification method with a quantitative approach. The population in this study was the average Kenhotbar visit. The sampling technique used was purposive sampling and obtained 150 people. Based on research results processed using the SPSS application, it was found that Food Quality had a 77.5% effect on Customer Satisfaction, Customer Experience had a 71.1% effect on Customer Satisfaction, Food Quality and Customer Experience had a 79.4% effect on Customer Satisfaction. The research results show that the variables Food Quality and Customer Experience influence Customer Satisfaction at Kenhotbar both partially and simultaneously.

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Published

2026-03-31

Issue

Vol. 9 No. 1 (2026): Malaysian Journal of Computing and Applied Mathematics

Section

Articles

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Copyright (c) 2026 Malaysian Journal of Computing and Applied Mathematics

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