LEADERSHIP COMMUNICATION IN THE VIRTUAL WORLD: EXPERIENCES FROM MULTIPLAYER ONLINE GAMERS (MOGs)

Authors

  • Joyce Cheah Lynn-Sze School of Multimedia Technology and Communication, Universiti Utara Malaysia, 06010 Sintok, Malaysia

DOI:

https://doi.org/10.37231/apj.2025.8.SI1.801

Abstract

Online gaming has become a popular pastime and an integral part of modern life, especially among young people. The rise of online gaming communities and the increasing popularity of multiplayer games have led to the belief that interactions within these games can extend beyond the virtual world. Despite this, using multiplayer online games to foster leadership development remains relatively uncommon. The limited research on leadership within online gaming suggests that effective communication, structure, and direction are essential for successful leadership. This study aims to explore how online gamers experience leadership communication in multiplayer online games (MOGs) and how gameplay influences leadership behaviours. A qualitative research approach was employed, involving in-depth interviews with ten Mobile Legends players to gain insights into their gaming experiences and perspectives. The findings revealed several valuable experiences associated with playing the game, including developing a learning mindset, understanding individuals, building confidence, encouraging participation, fostering adaptability, and creating a sense of belonging. Mobile Legends may significantly influence leadership behaviours, such as role complementation, communication, teamwork, coordination, and personal growth. This study contributes to the understanding of online gamers' behaviour by offering theoretical and practical insights into leadership communication skills in the virtual world.

 

Keywords: Leadership Behaviours; Leadership Communication; Mobile Legends; Multiplayer Online Games; Online Gaming

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Published

2025-09-07

How to Cite

LEADERSHIP COMMUNICATION IN THE VIRTUAL WORLD: EXPERIENCES FROM MULTIPLAYER ONLINE GAMERS (MOGs). (2025). Asian People Journal (APJ), 8(SI1), 77-91. https://doi.org/10.37231/apj.2025.8.SI1.801