PENGLIBATAN KOMUNITI TEMPATAN DALAM KEUSAHAWANAN PELANCONGAN: KAJIAN KES PULAU PERHENTIAN, MALAYSIA<br>[ENGAGEMENT OF LOCAL COMMUNITY IN TOURISM ENTREPRENEURSHIP: A CASE STUDY OF PERHENTIAN ISLAND, MALAYSIA]
Abstract
This study aims to examine the empowerment of local communities as tourism operators, as well as to analyze their perceptions of the economic impacts on Pulau Perhentian. The study used quantitative method involving 150 respondents comprising local communities working as tour operators. The respondents were recruited using purposive sampling and snowball technique. The findings reveal that the majority of tourism operators are male, aged between 25 to 44, with secondary level of education and married. Most of the operators have been managing their business for 16 to 20 years and have earned an estimated monthly income of RM1001.00 to RM2000.00. The study concludes that the tourism sector has contributed to: a) reducing unemployment rate, b) providing employment opportunities for women and single mothers, c) encouraging the involvement of local communities in the field of tourism entrepreneurial, e) generating income to communities, f) attracting foreign investors to invest, and g) reducing poverty rate. However, local communities are also affected by the negative impacts of the tourism sector such as: a) rising prices for goods and services, b) rising cost of living, and c) increasing the value of real estate and rental rates. This study is hoped to provide useful insights into the tourism entrepreneurship at Pulau Perhentian so that the government can take necessary actions in improving the sector.
Keywords: Community empowerment, community involvement, island tourism entrepreneurial, entrepreneurial characteristics, economic impact
Cite as: Md Sharif, N. & Tuan Lonik, K.A. (2018). Penglibatan komuniti tempatan dalam keusahawanan pelancongan: Kajian kes Pulau Perhentian, Malaysia [Engagement of local community in tourism entrepreneurship: A case study of Perhentian Island, Malaysia]. Journalof Nusantara Studies, 3(1),103-119. http://dx.doi.org/10.24200/jonus.vol3iss1pp103-119
Abstrak
Kajian ini bertujuan untuk melihat pemerkasaan komuniti tempatan sebagai pengusaha pelancongan, serta menganalisa persepsi mereka terhadap impak ekonomi di Pulau Perhentian. Kajian ini menggunakan kaedah kuantitatif yang melibatkan 150 orang responden yang terdiri daripada komuniti tempatan yang terlibat sebagai pengusaha pelancongan dengan menggunakan prosedur persampelan jenis bertujuan dan bola salji. Hasil kajian mendapati majoriti pengusaha pelancongan tempatan adalah terdiri daripada lelaki, berumur 25 hingga 44 tahun, menerima pendidikan sehingga sekolah menengah dan berstatus berkahwin. Kebanyakan pengusaha menjalankan perniagaan selama 16 hingga 20 tahun dan memperoleh anggaran pendapatan bulanan RM1001 hingga RM2000. Kajian ini mendapati pembangunan sektor pelancongan di Pulau Perhentian berupaya: a) mengurangkan kadar pengangguran, b) memberi peluang pekerjaan kepada kaum wanita serta ibu tunggal, c) menyumbang kepada penglibatan komuniti tempatan dalam bidang keusahawanan pelancongan, d) menawarkan peluang pekerjaan kepada penduduk, e) menyumbang kepada pendapatan penduduk, f) menarik minat pelabur asing untuk melabur, dan g) mengurangkan kadar kemiskinan. Namun, komuniti turut terkesan oleh impak negatif daripada sektor pelancongan seperti: a) peningkatan harga barangan dan perkhidmatan, b) peningkatan kos sara hidup, dan c) peningkatan nilai hartanah dan kadar sewa tanah. Dalam masa yang sama, pengusaha terlibat mengharapkan kerjasama daripada pihak kerajaan dalam memainkan peranan dalam memajukan industri pelancongan pulau tersebut.
Kata kunci: Pemerkasaan komuniti, penglibatan komuniti, keusahawanan pelancongan pulau, ciri keusahawanan, impak ekonomi
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