EMPOWERING CROSS-BORDER WOMEN ENTREPRENEURS VIA MOBILE ICT: FRAMEWORK FOR MALAYSIAN AND INDONESIAN WOMEN-LED MSMES
DOI:
https://doi.org/10.24200/jonus.vol6iss2pp340-357Abstract
Women’s share in the business sector in Malaysia and Indonesia lags behind their male counterparts. However, information and communication technology (ICT) could serve as a game changer in empowering women startups and entrepreneurs. The acceptance and usage of Mobile ICT in business operations could empower more women-led Micro, Small and Medium Enterprises (MSMEs) to grow and fulfil customer needs and wants. However, there is a lack of established models to measure mobile ICT’s role in women MSMEs in these developing countries. Through the review of policy papers and relevant literature, this study presents a framework to assess the adoption of Mobile ICT in women-led MSMEs factoring cross-border networking. Building upon the Social Network Theory and the Technology Acceptance Model, this study presents a framework and discusses recommendations for further action to empower women-led MSMEs in both countries by leveraging cross-border networking capabilities between Indonesian and Malaysian women-led MSMEs. This study highlights the strength of international and cross-border networking among women startups and entrepreneurs where mentoring could happen to empower women startups and entrepreneurs.
Keywords: Mobile ICT usage, women empowerment, MSMEs development, workforce digitization, cross-border entrepreneurship, social network theory, startups.
References
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Subrahmanyam, S. (2019). Social networking for entrepreneurship. International Journal of Commerce and Management Research, 5(1), 117-122.
Tanusia, A., Marthandan, G., & Subramaniam, I. D. (2016). Economic empowerment of Malaysian women through entrepreneurship: Barriers and enablers. Asian Social Science, 12(6), 81-94.
The Asia Foundation. (2016). Unleashing small business growth. The Asia foundation experience in Indonesia. https://asiafoundation.org/where-we-work/indonesia/
Ughetto, E., Rossi, M., Audretsch, D., & Lehmann, E. E. (2020). Female entrepreneurship in the digital era. Small Business Economics, 55(1), 305–312.
Victor, V., Sharfa, N., Nathan, R. J., & Hanaysha, J. R. (2018). Use of click and collect e-tailing services among urban consumers. Amity Journal of Marketing, 3(2), 1-16.
Wilantara, R. F., & Indrawan, R. (2016). Strategi dan pengembangan kebijakan UMKM. Bandung.
Bank Rakyat Indonesia. (2021). BRI microfinance outlook spurs positive growrh in Indonesian Microfinance and SME Sector. https://www.prnewswire.com/news-releases/bri-microfinance-outlook-spurs-positive-growth-in-indonesian-microfinance-and-sme-sectors-301280862.html
Brass, D. J. (1992). Power in organizations: A social network perspective. Research in Political Sociology, 4(1), 295-323.
Burt, R. S. (1992). Structural holes: The social structure of competition. Harvard University Press.
Business Today. (2020, November 30). Resolving digital poverty in Sabah is the way forward. Business Today. https://www.businesstoday.com.my/2020/11/30/resolving-digital-poverty-in-sabah-is-the-way-forward/
Christensen, C. M., Altman, E. J., McDonald, R., & Palmer, J. E. (2017). Disruptive innovation: Intellectual history and future paths. Journal of Management Studies, 55(7), 1043-1078.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
Deloitte Access Economy Report. (2015). UKM pemicu kemajuan Indonesia. Instrumen Pertumbuhan Nusantara Jakarta.
Department of Statistics Malaysia. (2020). Small and Medium Enterprises (SMEs) Performance 2019. https://www.dosm.gov.my/v1/index.php?r=column/pdfPrev&id=VjM1enZ2RmlVRDVTNFAwRWZiZUs3QT09
Eloksari, E. A. (2020, November 11). Indonesian internet users hit 196 million, still concentrated in Java: APJII survey. The Jakarta Post. https://www.thejakartapost.com/news/2020/11/11/indonesian-internet-users-hit-196-million-still-concentrated-
in-java-apjii-survey.html
Fauzi, E. P., Fasta, F., Nathan, R. J., & Jeong, S. W. (2020). Modern Muslimah in media – A study of reception analysis in “Saliha” program on Net TV. Aspiration Journal, 1(2), 135-162.
Global Entrepreneurship Monitor. (2021). Global report 2019/2020. https://www.gemconsortium.org/report/gem-2019-2020-global-report
Gonda, G., Görgényi, E. H., Nathan, R. J., & Farkas, M. F. (2020). Competitive factors of fashion retail sector with special focus on SMEs. Economies, 8(4), 1-18.
Görgényi, E. H., Nathan, R. J, & Farkas, M. F. (2021). Workplace health promotion, employee wellbeing and loyalty during Covid-19 pandemic – Large scale empirical evidence from Hungary. Economies, 9(2), 1-22.
Goswami, A., & Dutta, S. (2015). ICT in women entrepreneurial firms: A literature review. Journal of Business and Management, 17(2), 38–41.
Hubert, M., Blut, M., Brock, C., Chang, R. W., Koch, V., & Riedl, R. (2019). The influence of acceptance and adoption drivers on smart home usage. European Journal of Marketing, 53(6), 1073-1098.
Kangas, A., Haider, H., & Fraser, E. (2014). Gender: Topic guide (Revised edition). GSDRC, University of Birmingham.
Kim, M., Abdullah, S. C., Thuy, N. T. B., & Boey, I., (2020). Female entrepreneurship in the ICT sector: Success factors and challenges. Asian Woman, 36(2), 43-72.
Lechner, C., & Dowling, M. (2003). Firm networks: External relationships as sources for the growth and competitiveness of entrepreneurial firms. Entrepreneurship and Regional Development, 15(1), 1–26.
Lee, Y. L., Jung, M., Nathan, R. J., & Chung, J.-E. (2020). Cross-national study on the perception of the Korean wave and cultural hybridity in Indonesia and Malaysia using discourse on social media. Sustainability, 12(15), 1-33.
Liu, W., Sidhu, A., Beacom, A. M., & Valente, T. W. (2017). Social network theory. The international encyclopedia of media effects. John Wiley & Sons, Inc.
McClelland, E. (2004). Irish female entrepreneurs: Mapping the route to internationalization. Irish Journal of Management, 25(2), 92–107.
Meyer, N. (2018). Research on female entrepreneurship: Are we doing enough? Polish Journal of Management Studies, 17(2), 158-169.
Ministry of International Trade and Industry. (2016). SME technology dilemma global competitiveness article 01/2016. http://www.mpc.gov.my/wp-content/uploads/2016/03/GC-Article-01_2016_Final.pdf
Muljono, W., Setiyawati, S., Sudarsana, & Setiawati, P. P. (2021). Barriers to ICT adoption by SMEs in Indonesia: How to bridge the digital disparity? Jurnal Aplikasi Manajemen, 19(1), 69–81.
Nathan, R. J., Victor, V., Gan, C. L., & Kot, S. (2019). Electronic commerce for home-based businesses in emerging and developed economy. Eurasian Business Review, 9(4), 463-483.
Nathan, R. J, Yang, H., Chung, J., Jin, B. E., Jeong, S. W., & Nasution, R. A. (2020). Business implications for Korean products entering multicultural Malaysian market. Polish Journal of Management Studies, 22(2), 277-290.
Nagy, J., Oláh, J., Erdei, E., Máté, D., & Popp, J. (2018). The role and impact of Industry 4.0 and the Internet of Things on the business strategy of the value chain – The case of Hungary. Sustainability, 10(1), 3491.
OECD. (2017). Strengthening women’s entrepreneurship in ASEAN: Towards increasing women’s participation in economic activity. https://www.oecd.org/southeast-asia/regional-programme/Strengthening_Womens_Entrepreneurship_ASEAN.pdf
Ojediran, F., & Anderson, A. (2020). Women’s entrepreneurship in the global south: Empowering and emancipating? Administrative Sciences, 10(4), 1-22.
Orser, B. J., & Riding, A. (2018). The influence of gender on the adoption of technology among MSMEs. International Journal of Entrepreneurship and Small Business, 33(4), 514–531.
Paoloni, P., Secundo, G., Ndou, V., & Modaffari, G. (2019). Women entrepreneurship and digital technologies: Towards a research agenda. In P. Paoloni, & R. Lombardi (Eds), Advances in gender and cultural research in business and economics (pp.
181-194). Springer.
Poggesi, S., Mari, M., & De Vita, L. (2015). What’s new in female entrepreneurship research? Answers from the literature. International Entrepreneurship and Management, 12(1), 735–764.
Sasakawa Peace Foundation. (2017). Growing women's entrepreneurship through ICT in Southeast Asia. Dalberg.
Seyal, A. H., & Rahim, M. M. (2006). A preliminary investigation of electronic data interchange adoption in Bruneian small business organisations. The Electronic Journal of Information Systems in Developing Countries, 24(4), 1-21.
Shared Property Vision. (2020). Shared property vision report. https://www.epu.gov.my/sites/default/files/202002/Shared%20Prosperity%20Vision%202030.pdf
Shimada, L. (2017, March 21). Malaysia, Indonesia, Thailand dan Singapura: Pusat kekuatan "Fintech" baru di Asia. Kompas.
https://money.kompas.com/read/2017/03/21/120000126/malaysia.indonesia.thailand.dan.singapura.pusat.kekuatan.fintech.baru.di.asia.
Siregar, S. (2010). Statistika deskriptif untuk penelitian. Pt. Rajagrafindo Persada.
SME Corp. (2012). SME masterplan 2012-2020. https://www.smecorp.gov.my/images/flippingbook/SMEmasterplan/PDF/SMEMasterplan2012-2020.pdf
Subrahmanyam, S. (2019). Social networking for entrepreneurship. International Journal of Commerce and Management Research, 5(1), 117-122.
Tanusia, A., Marthandan, G., & Subramaniam, I. D. (2016). Economic empowerment of Malaysian women through entrepreneurship: Barriers and enablers. Asian Social Science, 12(6), 81-94.
The Asia Foundation. (2016). Unleashing small business growth. The Asia foundation experience in Indonesia. https://asiafoundation.org/where-we-work/indonesia/
Ughetto, E., Rossi, M., Audretsch, D., & Lehmann, E. E. (2020). Female entrepreneurship in the digital era. Small Business Economics, 55(1), 305–312.
Victor, V., Sharfa, N., Nathan, R. J., & Hanaysha, J. R. (2018). Use of click and collect e-tailing services among urban consumers. Amity Journal of Marketing, 3(2), 1-16.
Wilantara, R. F., & Indrawan, R. (2016). Strategi dan pengembangan kebijakan UMKM. Bandung.
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EMPOWERING CROSS-BORDER WOMEN ENTREPRENEURS VIA MOBILE ICT: FRAMEWORK FOR MALAYSIAN AND INDONESIAN WOMEN-LED MSMES. (2021). Journal of Nusantara Studies (JONUS), 6(2), 340-357. https://doi.org/10.24200/jonus.vol6iss2pp340-357
