The digitalization of diplomacy maturity model (DD-MM): A new model for optimizing diplomatic digitalization
DOI:
https://doi.org/10.24200/jonus.vol9iss2pp441-473Abstract
This paper introduces the Digitalization of Diplomacy Maturity Model (DD-MM), a comprehensive framework designed to assess and enhance the digital capabilities of diplomatic institutions. The DD-MM encompasses four critical dimensions: people, digital visibility, technology and security, and policies, providing a structured approach to evaluate and advance the maturity of digital diplomacy practices. In the people dimension, the model emphasizes role definitions, change management, and specialized training programs, highlighting the need for diplomats to acquire digital literacy and competency. The digital visibility dimension focuses on the strategic use of social media and other online platforms to enhance a nation's presence and influence in the digital sphere, emphasizing engagement with a global audience and proactive digital communications management. The technology and security dimension addresses ICT infrastructure, cybersecurity, and data management, advocating for the adoption of state-of-the-art technologies to support diplomatic activities and ensure the security of sensitive information. The policies dimension underscores the necessity for clear guidelines and regulatory frameworks to govern the use of digital tools in diplomacy, including the formulation of policies that align with international standards and promote ethical practices. The DD-MM outlines a clear pathway for continuous improvement, guiding institutions from the initial stages of digital integration to advanced levels of optimization and strategic alignment.
Keywords: Digitalization of diplomacy, maturity model, model development, digital public diplomacy.
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