Strategi Dakwah Islam melalui Media Online Nahdlatul Ulama (www.nu.or.id)
Abstract
ABSTRACT
Conventional dakwah strategies have a problem with the time & space. Thus, dakwah in this era of information technology has a big challenge in society. Meanwhile, online media have become basic requirement of modern society. Everyone can access online media easily. Unfortunately, the media is more likely to be used for information and entertainment purposes only, even it is misused frequently. Without the right strategies, Dakwah through online media will not succeed. The objective of this study was to identify strategies for Islamic dakwah adopted by Nahdlatul Ulama Online Media (www.nu.or.id called: NU Online) in Indonesia. This research applied library research with technical content analysis along with the views of some figures in the modern Islamic dakwah. The results showed that the strategies of the message of Islam through online media NU are; first, cooperation with the media having the same vision. Secondly, increase media messages so that visitors feel convenient in getting knowledge about Islam with a variety of discussion topics. Third, develop the latest information technologies such as mobile versions of websites and android applications. The results of this study can be used as a basic guideline by the missionaries both individual and institutional, as well as the entire Muslim community who want to make dakwah (propaganda) through the media online effectively.
Keywords: Dakwah strategies, Online Media, Nahdlatul Ulama, Islamic Media, NU Online
ABSTRAK
Strategi dakwah konvensional adalah terhad ruang dan waktu. Kerana itu dakwah diera teknologi informasi ini memiliki tantangan yang cukup besar di masyarakat. Sementara itu media online sudah menjadi keperluan sehari-hari masyarakat moden. Semua kalangan kini boleh mengakses media online dengan sangat mudah. Namun sangat disayangkan media ini lebih cenderung digunakan untuk mendapatkan maklumat dan hiburan sahaja, bahkan tidak jarang yang menyalahguna. Tanpa strategi yang tepat, dakwah melalui media online tidak akan berkesan dan berjaya. Objektif kajian ini adalah untuk mengenal pasti strategi dakwah Islam yang diterapkan oleh Media Online NU (www.nu.or.id disebut: NU Online) di Indonesia. Kajian ini berbentuk kajian perpustakaan berserta teknikal analisis kandungan , disamping pandangan dari beberapa tokoh- tokoh dalam dakwah modern. Hasil kajian ini mendapati bahawa antara bentuk strategi dakwah Islam melalui media online NU ialah: pertama, kerjasama dengan media-media yang satu visi. Kedua, memperbanyak mesej media sehingga pengunjung senang mendapat ilmu pengetahuan seputar Islam dengan pelbagai topik perbincangan. Ketiga, mengembangkan teknologi maklumat terkini seperti laman web versi mudah alih dan aplikasi android. Hasil penulisan ini dapat dijadikan panduan asas oleh golongan pendakwah baik individual maupun institusi serta masyarakat Islam keseluruhan yang ingin melakukan dakwah melalui media online dengan berkesan.
Kata Kunci: Strategi Dakwah, Media Online, Nahdlatul Ulama, Media Islam, NU Online
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