KENAIKAN HARGA BARANGAN DAN IMPAKNYA TERHADAP PENDUDUK B40 DI MUAR, JOHOR
The Rising of Goods and The Impact Towards B40 Population in Muar, Johor
DOI:
https://doi.org/10.37231/apj.2020.3.2.217Abstract
Muar is a town which is rapidly growing along with the economic development that contributes to the rising prices of goods and services. The hike of the commodity prices has led to a sharp rise in the index of consumer prices and inflation. This situation has significantly impacted the community especially on the B40 group due to insufficient income to afford the high cost of living. On that note, the increase in prices of goods causes the rise of their expenditure and affects their savings. The aim of this study is to identify the impact of rising prices on goods to the B40’s group income as well as their life sustainability and to propose appropriate measures to increase the savings of these population in Muar, Johore. Quantitative method using questionnaire instrument was applied as research methodology by distributing to 100 respondents of the B40 group comprising various races around Muar. Studies have also shown that the survival rate of this group is affected and therefore consumers are forced to adapt their lifestyle to the current cost of living. To overcome this issue, most of the respondents agreed to be prudent by purchasing low quality goods and only prioritizing those necessary items.
Keywords: predunt, living standard, life sustainability, purchasing power, B40 population, inflation
Abstrak: Bandar Muar merupakan sebuah kawasan yang semakin maju seiring dengan pembangunan ekonomi yang turut menyumbang kepada peningkatan harga barang dan perkhidmatan. Kenaikan harga barang secara berterusan sejak kebelakangan ini telah menyebabkan indeks harga pengguna dan kadar inflasi meningkat dengan ketara. Situasi ini memberi kesan yang besar kepada kehidupan rakyat terutamanya golongan B40 akibat ketidakcukupan pendapatan untuk menampung kos hidup yang tinggi. Peningkatan harga barang turut meningkatkan perbelanjaan pengguna serta menjejaskan tabungan mereka. Oleh itu, kajian ini bertujuan untuk mengenalpasti impak kenaikan harga barangan terhadap pendapatan, mengenalpasti tahap kelangsungan hidup serta mencadangkan langkah yang
bersesuaian bagi meningkatkan tabungan penduduk B40 di Muar, Johor. Metodologi kajian yang digunakan ialah kaedah kuantitatif melalui instrumen soal selidik kepada 100 responden golongan B40 yang merangkumi pelbagai bangsa di sekitar kawasan Muar. Hasil kajian mendapati bahawa kenaikan harga barang telah menjejaskan nilai pendapatan benar golongan B40 akibat peningkatan kos sara hidup serta perubahan kuasa beli dan taraf hidup mereka. Kajian juga mendapati bahawa tahap kelangsungan hidup golongan ini turut terjejas dan pengguna terpaksa beradaptasi diri mereka seiring dengan kos hidup semasa. Namun, bagi menangani isu ini, sebahagian besar responden bertindak untuk berjimat cermat dengan membeli barangan yang berkualiti rendah serta mengutamakan barangan yang penting.
Kata Kunci: barangan, kos sara hidup, kelangsungan hidup, pendapatan, penduduk B40, tabungan
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