IMPLIKASI AMALAN TANGGUNGJAWAB SOSIAL KORPORAT BERTERASKAN ISLAM TERHADAP PEKERJA

The Impact of Islamic-Based Corporate Social Responsibility Practice Toward Employees

  • Azlinda Boheran Nudin Fakulti Komunikasi dan Industri Kreatif, Kolej Universiti Tunku Abdul Rahman, Perak, Malaysia
  • Mohd Rohiman Subri Pusat Pengajian Ilmu Pendidikan, Universiti Sains Malaysia, Pulau Pinang, Malaysia

Abstract

Islamic-based corporate social responsibility should be practiced especially for Islamic-based organizations to provide a good impact to the organization. This is because, the achievements of excellent Islamic organizations are also influenced by the practice of Islamic CSR. The objective of this study is to explore the impact of Islamic CSR practices towards the employees of Bank Islam Malaysia Berhad (BIMB). This study applies qualitative methods using phenomenological approach through in-depth interviews with nine informants consisting of employees who are involved in CSR activities at BIMB. The results of the study found that there are three main impact of Islamic CSR activities toward employees, namely strengthening relationships, increasing their motivation to work and creating loyalty to the organization. In strengthening relationships, employees can connect with their superiors more closely, establish a good relationship with the community, build team spirit as well as be able to serve customers. Findings on their motivation shows that the employees feel valued, able to communicate with the community, build self-awareness and change their behaviour towards goodness. Loyalty to the organization is also formed when the organization implements CSR that is in line with Islamic principles, employees also have the opportunity to involve in welfare activities and the organization has a good reputation as a result of CSR implementation.Therefore, these findings help organizations to identify the impact of implementing CSR activities especially from Islamic perspective and at the same time the organization able to plan their CSR activities that can give good impact to their employees.

Keywords: corporate social responsibility, Islamic perspective, impact, employees

 

Abstrak: Tanggungjawab sosial korporat berteraskan Islam perlu diamalkan terutama bagi organisasi yang berteraskan Islam untuk memastikan implikasi yang baik terhadap organisasi. Hal ini dikatakan demikian kerana, pencapaian organisasi Islam yang cemerlang juga dipengaruhi oleh amalan CSR Islam. Objektif kajian ini memberi tumpuan untuk meneroka implikasi amalan CSR Islam terhadap pekerja di Bank Islam Malaysia Berhad (BIMB). Kajian ini menggunakan kaedah kualitatif dengan menggunakan pedekatan fenomenalogi melalui temu bual mendalam terhadap sembilan orang informan yang terdiri daripada pekerja yang terlibat dengan CSR di BIMB. Hasil kajian mendapati terdapat tiga implikasi utama terhadap pekerja iaitu mengeratkan hubungan, meningkatkan motivasi mereka untuk berkerja dan mewujudkan kesetiaan terhadap organisasi.  Dalam mengeratkan hubungan, para pekerja dapat berhubungan bersama-sama pihak atasan dengan lebih dekat, mewujudkan silaturahim dengan masyarakat, membina semangat berpasukan di samping dapat berkhidmat kepada pelanggan. Dapatan terhadap motivasi diri mereka pula, mereka merasakan diri dihargai, berupaya berkomunikasi dengan masyarakat, membina kesedaran diri dan dapat merasakan perubahan tingkah laku ke arah kebaikan. Kesetiaan terhadap organisasi juga terbentuk apabila organisasi melaksanakan CSR yang bertepatan dengan prinsip Islam, pekerja berpeluang melaksanakan kebajikan dan organisasi mempunyai reputasi yang baik hasil pelaksanaan CSR. Oleh itu, dapatan ini membantu organisasi dalam mengenalpasti implikasi pelaksaan aktiviti CSR terutamanya dari sudut perspektif islam dan dalam masa yang sama dapat merancang aktiviti-aktiviti CSR yang dapat memberikan implikasi yang baik terhadap pekerja. 

Kata kunci: Tanggungjawab sosial korporat, perspektif islam, implikasi, pekerja

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Published
2021-04-30
How to Cite
Boheran Nudin, A., & Subri, M. R. (2021). IMPLIKASI AMALAN TANGGUNGJAWAB SOSIAL KORPORAT BERTERASKAN ISLAM TERHADAP PEKERJA. Asian People Journal (APJ), 4(1), 65-83. https://doi.org/10.37231/apj.2021.4.1.253