MALAYSIA SMART TOURISM FRAMEWORK FOR ECOTOURISM (MSTF-ECO) FROM MALAYSIA SMART CITY FRAMEWORK: A REVIEW
DOI:
https://doi.org/10.37231/apj.2021.4.2.286Abstract
Abstract: Smart tourism today is a frontier of studies in the tourism field, and is a promising area from various research perspectives in terms of models, tools and strategies in sustaining the process of intelligent configuration of tourism destinations. The emergence of smart devices is highly favourable as it connects everyday infrastructures via the present networks available. Today’s smart tourism has given rise to research efforts that are getting more detailed for future needs. On that count, this study aims to develop Malaysia Smart Tourism Framework for Ecotourism (MSTF-Eco) from Malaysia Smart City Framework. The content analysis is used to identify the characteristics and sub-characteristics for MSTF-Eco by analysing several literature reviews on smart tourism in terms of terminologies and case studies, which will be placed into the characteristics and sub-characteristics for MSTF-Eco.
Keywords: Malaysia Smart Tourism Framework for Ecotourism (MSTF-Eco), Malaysia Smart City Framework, Smart Tourism, Content Analysis
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