PERSEPSI PENGUNJUNG TERHADAP KUBU MARGHERITA SEBAGAI DESTINASI KUNJUNGAN DI KUCHING
Visitors' Perception of Fort Margherita as a Visitor Destination in Kuching
Abstract
Abstract: The purpose of this study is to investigate the potential of Fort Margherita, a historic building in Kuching, as a viable visitor destination. The building has garnered varied perceptions from visitors, and the objective of this research is to comprehend these perspectives and develop the site into a noteworthy tourist attraction that can contribute to the growth of the country's tourism sector. To achieve the research objectives, the researcher has employed a quantitative research method, which involved distributing 384 questionnaires to visitors in and around Fort Margherita. The gathered data will be analyzed to gain insights into visitors' perceptions and determine the necessary steps to meet the research objectives effectively. Through this study, the researcher aims to provide valuable information to stakeholders in the tourism industry, such as policymakers, government agencies, and tourism-related businesses. The findings will aid in enhancing the attractiveness of Fort Margherita as a tourist destination, thereby boosting the local economy and contributing to the sustainable development of the region.
Keywords: Fort Margherita; Historic Building; Visitor Destination; Tourism Sector; Visitor Perception
Abstrak: Tujuan kajian ini adalah untuk mengkaji potensi Kubu Margherita, sebuah bangunan bersejarah di Kuching, sebagai destinasi pelancongan yang berpotensi. Bangunan ini mendapat persepsi yang berbeza dari pelawat, dan objektif kajian ini adalah untuk memahami pandangan-pandangan ini dan mengembangkan tapak ini menjadi tarikan pelancongan yang bererti yang dapat menyumbang kepada pertumbuhan sektor pelancongan negara. Untuk mencapai objektif kajian, penyelidik telah menggunakan kaedah penyelidikan kuantitatif yang melibatkan pengedaran 384 borang soal selidik kepada pelawat di sekitar Kubu Margherita. Data yang dikumpul akan dianalisis untuk mendapatkan pandangan tentang persepsi pelawat dan menentukan langkah yang perlu diambil untuk mencapai objektif kajian dengan berkesan. Melalui kajian ini, penyelidik bertujuan untuk menyediakan maklumat yang berguna kepada pemangku kepentingan dalam industri pelancongan seperti pembuat dasar, agensi kerajaan, dan perniagaan yang berkaitan dengan pelancongan. Hasil kajian akan membantu meningkatkan daya tarikan Kubu Margherita sebagai destinasi pelancongan, dengan itu meningkatkan ekonomi tempatan dan menyumbang kepada pembangunan mampan kawasan.
Kata kunci: Kubu Margherita; Bangunan Bersejarah; Destinasi Pelancongan; Sektor Pelancongan; Persepsi Pelawat
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