DOMESTIC TOURISTS’ BEHAVIOUR ON ISLAMIC TOURISM IN KOTA BHARU MALAYSIA
DOI:
https://doi.org/10.37231/apj.2023.6.1.447Abstract
Abstract: Islamic tourism, also known as halal tourism, is an emerging trend in the industry that is growing in popularity among travelers who seek to experience the benefits of travel while being mindful of their religious obligations. On the other hand, Islamic Tourism is an industry that generates billions of dollars in economic impact and creates thousands of jobs worldwide. The purpose of this research is to analyze the relationship between tourists’ behavior and Islamic Tourism in Kota Bharu. A sequential explanatory mixed method was carried out, with a total of 400 domestic tourists participating in the questionnaire survey and six Subject Matter Experts (SME) participating in the structured interview. The data were analyzed using the Relative Importance Index (RII) and content analysis. The findings show that the majority of the respondents were satisfied and agreed with the indicators and components of Islamic Tourism in Kota Bharu. The results of this research are beneficial to the tourism stakeholders in Kota Bharu for better Islamic Tourism, as it can help to increase tourist arrivals to the city. Moreover, this research is also expected to contribute as a basis for Islamic Tourism in other Islamic cities around the world.
Keywords: Islamic Tourism; Tourist Behaviour; Kota Bharu; Halal Tourism
References
Ab Rahman, S.A., & Dura, N. (2021). Malaysia Smart Tourism Framework for Ecotourism (Mstf-Eco) from Malaysia smart city framework: A review. Asian People Journal (APJ), 4(2), 185-200.
Abdullah, A.A., Awang, M.D., & Abdullah, N. (2020). Islamic Tourism: The characteristics, concept and principles. KnE Social Sciences, 196-215.
Al-hammadi, A., Al-shami, S.A., Al-Hammadi, A., & Rashid, N. (2019). Halal tourism destination in UAE: The opportunities, threats and future research. International Journal of Innovative Technology and Exploring Engineering, 8(6), 788-793.
Amir, S., Osman, M.M., Bachok, S., Ibrahim, M., Mohamed Z.M. (2017). Tourism stakeholders’ perception on tourits’ expenditure in entertainment sector in Melaka UNESCO World Heritage Area. Advanced Science Letters, 23(7), 6336-6338.
Battour, M., & Ismail, M.N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150-154.
Bilim, Y. (2017). New Step from Islamic Countries for Tourism: OIC, the Concept of Capital City of Islamic Tourism.
Balomenou, C., Poulaki, P., & Lagos, D. (2015). Religious Tourism in Greece and regional development: The case of Samos Island.
Bangsawan, S., Rahman, M.M., Ms, M., & Razimi, M.S.A. (2019). Muslim friendly tourism and accommodation of Malaysian hotel industries. Utopía y Praxis Latinoamericana: Revista Internacional de Filosofía Iberoamericana y Teoría Social, 24(5), 341-348.
Bader, M. (2012). Religious tourism in Jordan: current situation, future developments and prospects: a case study on Islamic and Christian holy sites (Doctoral dissertation, Katholische Universität Eichstätt-Ingolstadt).
Cheam, C.L., Othman, N.A., & Khir, F.N.S.B.A. (2018). Tourists perceptions of Kota Bharu Islamic city. Malaysian Journal of Social Sciences and Humanities (MJSSH), 3(4), 60-72.
Datta, S. (2018). Sampling methods. Bio-Statistics & Computer Application.
Hasnina, H., Ghazali, A., & Roslizawati, C.A. (2017). Brand positioning of Kota Bharu as Islamic city. Journal of Tourism, Hospitality and Culinary Arts, 9(2), 357-369.
Kamarudin, L.M., & Nizam, H. (2013, February). Islamic Tourism: The Impacts to Malaysia's Tourism Industry. In Proceedings of International Conference on Tourism Development, 397-406.
Kessler, K. (2015). Conceptualising mosque tourism: A central feature of Islamic and religious tourism. The International Journal of Religious Tourism and Pilgrimage, 3(2), 11-32.
Laderlah, S.A. (2015). Concept of Islamic tourism in Malaysia (Doctoral dissertation, Master Thesis), Universiti Putra Malaysia, Malaysia).
MPKB-BRI. (2002). Kota Bharu Landscape Master Plan Report.
Nasir, M.M., & Salleh, I.H. (2014). Kota Bharu Islamic City–The Concept of a New Cultural Tourism Product. In SHS web of conferences, 12, p. 01021. EDP Sciences.
Nurrachmi, R. (2019). The Potential Industry of Islamic Tourism in ASEAN Countries.
Othman, S., Steen, M., & Fleet, J.A. (2020). A sequential explanatory mixed methods study design: An example of how to integrate data in a midwifery research project. Journal of Nursing Education and Practice, 11(2), 75.
Othman, N.A., & Jamal, S.A. (2017). Innovative system indicators for Islamic tourism using C-PEST factors. J. Tour. Hosp, 6(4), 2167-0269.
Putra, E.H., Hati, S.R.H., & Daryanti, S. (2016). Understanding muslim customer satisfaction with halal destinations: The effects of traditional and islamic values. In International Conference on Business and Economics,167-175.
Subedi, D. (2016). Explanatory sequential mixed method design as the third research community of knowledge claim. American Journal of Educational Research, 4(7), 570-57
Suid, I.S., Nor, N.A.M., & Omar, H. (2017). A review on Islamic tourism and the practical of Islamic attributes of destination in tourism business. International Journal of Academic Research in Business and Social Sciences, 7(12), 255-269.
Taherdoost, H. (2016). Sampling methods in research methodology; how to choose a sampling technique for research. How to choose a sampling technique for research.
Yusoff, R., & Wong, S.Y. (2015). Lessons learned from planning of Kota Bharu Waterfront City Centre: A revisited. Malaysian Journal of Business and Economics (MJBE), 2(2), 35-48.
Downloads
Published
Issue
Section
License
Upon acceptance of an article, authors will be asked to transfer copyright. This transfer will ensure the widest possible dissemination of information. A notification will be sent to the corresponding author confirming receipt of the manuscript. If excerpts from other copyrighted works are included, the author(s) must obtain written permission from the copyright owners and credit the source(s) in the article.
