• Ammalyn Jasriena Jamil Faculty of Communication and Media Studies, Universiti Teknologi MARA, 78000 Alor Gajah, Malaysia
  • Amy Ellena Zainal Faculty of Communication and Media Studies, Universiti Teknologi MARA, 78000 Alor Gajah, Malaysia
  • Nur Aisyah Husna Mohammad Ismail Faculty of Communication and Media Studies, Universiti Teknologi MARA, 78000 Alor Gajah, Malaysia
  • Nur Marha Nazifa Maklen Faculty of Communication and Media Studies, Universiti Teknologi MARA, 78000 Alor Gajah, Malaysia
  • Izni Syamsina Saari Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 78000 Alor Gajah, Malaysia
  • Ainon Syazana Ab Hamid Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 78000 Alor Gajah, Malaysia


Abstract: Malaysia's current economic and political instability has led some Malaysians to have a side income, especially university students. This is because the business sector is one of the contributors to economic growth in Malaysia. Various government assistance and support are available to help undergraduate students start their businesses. It somehow contributes to the motivation factor for the students to start their business for motivation factor to start doing business despite their busy time with studies. Therefore, this study investigated the impact of business start-ups among undergraduate students. This study was conducted using a simple random sampling, which targeted diploma and bachelor degree students from one of the public universities in Melaka who have business as their side income or permanent income. An online questionnaire was sent to selected respondents, and 300 respondents responded to it. The underlying factors were investigated using frequency and descriptive analyses. Motivational components were identified using factor analysis. Researchers discovered that self-development, opportunities, freedom, and recognition are among the factors that can encourage young people to start a business. The most influential factor in why young people want to establish their businesses is opportunity.

Keywords: Business; Motivation Factor; Students


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How to Cite
Jamil, A. J., Zainal, A. E., Mohammad Ismail, N. A. H., Maklen, N. M. N., Saari, I. S., & Ab Hamid, A. S. (2023). IMPACT OF MOTIVATING FACTORS ON BUSINESS START-UP AMONG UNDERGRADUATE STUDENTS. Asian People Journal (APJ), 6(1), 167-177.