Factors Affecting Sharia Banking Market Share in Indonesia 2018
DOI:
https://doi.org/10.37231/jimk.2021.22.1.571Abstract
Based on the Vision of Sharia banking in Indonesia, it must support the real sector through share-based financing activities with fair transactions for the whole community. It is necessary to develop Human Resources (SDI), Promotion and Strategic Policies in Islamic Banking. This policy is what makes the basis and purpose of research on "The Effect of Promotional Costs, Training Education Costs and Government Strategic Plans on the Sharia Banking Market Share in Indonesia". This study uses secondary data consist of 77 months in the period of (2012-2018) that is processed using Eview 6 with the Dynamic Tauhidi String Relations (TSR) Model. The results obtained from this study indicate that the cost of promotion, education costs, and promotion costs positively and significantly impact the market share of Islamic Banking in Indonesia. The growth of market share shows that there is still a lack of learning process and public understanding of the Syariah banking business.
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