Systematic literature review on Muslim friendly tourism: future research direction
DOI:
https://doi.org/10.37231/jimk.2025.26.2.939Keywords:
Halal Food, Halalan Tayyiba, Shariah Compliance, Food SafetyAbstract
Permintaan yang semakin meningkat terhadap Pelancongan Mesra Muslim (MFT) turut memberi kesan kepada penyelidikan dalam bidang ini. Sejak sedekad yang lalu, para penyelidik telah mengkaji MFT dari pelbagai perspektif serta dalam kaitannya dengan pelbagai industri dan kategori perkhidmatan. Namun begitu, masih terdapat kekurangan kajian yang secara sistematik untuk menilai semula literatur sedia ada terhadap Pelancongan Mesra Muslim. Kajian semakan literatur sistematik ini direka bentuk untuk menilai kepentingan amalan Pelancongan Mesra Muslim. Ia bertujuan untuk meneroka hubungan antara konsep, amalan dan arah tuju penyelidikan masa depan. Kajian ini menggunakan reka bentuk penyelidikan bersepadu yang merangkumi semakan sistematik terhadap kajian kualitatif dan penerbitan pendapat pakar berdasarkan piawaian penerbitan, iaitu ROSES (Reporting standards for Systematic Evidence Syntheses). Kajian ini memilih artikel daripada dua pangkalan data utama iaitu Scopus dan Web of Science serta satu pangkalan data sokongan iaitu Google Scholar. Tiga tema utama telah dikenal pasti daripada kajian ini. Pertama, konsep Mesra Muslim. Kedua, produk dan perkhidmatan yang ditawarkan dalam amalan MFT. Ketiga, cadangan arah tuju penyelidikan masa depan adalah untuk melaksanakan dan mengaitkan konsep tersebut ke dalam amalan secara sewajarnya. Kajian ini menekankan kepentingan Pelancongan Mesra Muslim dalam industri pelancongan dan pelaksanaannya. Ia menunjukkan bahawa MFT perlu menukar pelan penyesuaian kepada amalan agar selari dengan keperluan dan permintaan pelancong. Ia juga perlu memberi tumpuan kepada kandungan penyelidikan yang khusus bagi arah tuju penyelidikan masa depan.
The upward demand of Muslim Friendly Tourism (MFT) has impacted the research on it too. Over the last decade researchers have studied MFT from various perspectives and in relation to different industries and services categories. However there were still insufficient studies that systematically review the existing literature on MFT . This systematic literature review was designed to gauge the importance of MFT practice. It aimed to explore the nexus between the concept, practice and its future research direction. This study uses an integrated research design of systematic review of qualitative studies and expert opinion publications that was based on the publication standard, namely ROSES (Reporting standards for Systematic Evidence Syntheses). This study selected articles using two leading databases namely Scopus and Web of Science and one supporting database namely Google Scholar. Three major themes were evident from this study. First, Muslim Friendly concept. Second, products and services offered in the MFT practice. Third, the suggestion of future research direction is to implement and relate the concept into practice accordingly. This review highlights the importance of MFT in the tourism industry and its practice. It has shown that MFT need to change its adaptation plan into practice so that it is in line with the need and demand of tourists. It is also need to focus on specific content of research for its future research direction.
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