DIGITAL DEVICE ADDICTION EFFECT ON LIFESTYLE OF GENERATION Z IN BANGLADESH

Abu Shams Mohammad Mahmudul Hoque

Abu Shams Mohammad Mahmudul Hoque School of Business, Primeasia University, Dhaka, Bangladesh

Abstract

Recently, digital technology has a major impact on various aspects of our life. Specially lifestyle of generation Z is heavily dependent on digital devices, internet service availability and innovative digital products for entertainment, interpersonal relationships, social networking, economic transactions, and overall information and knowledge gathering. However, this over dependence on digital devices seemingly results in addiction and has an effect to a great extent on their psychology and lifestyle. In this regard, several researches have been conducted in the western countries, but a very limited study has been done in emerging countries considering active university students and none has been done in Bangladesh. Hence, the aim of this study is to analyze the effects of digital device addiction (DDA) on the lifestyle of generation Z. A structured survey was conducted using 330 students of generation Z in Bangladesh. The hypothesis was tested using SEM-AMOS package 25.0 based on personality theory of addiction and theory of generation. This study has exposed that DDA has a significant effect on lifestyle of generation Z student in Bangladesh. This study extends the body of knowledge in the DDA, lifestyle of generation Z students in emerging country and recommend doing further research on the generation Z’s competencies in real life social interactions than virtual social life as well as monitoring should be employed to safeguard mental and physical heath of generation Z.

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