The Effects of Organisational Citizenship Behaviour on Penetration of Risk Services in Nigeria

  • Ismail Ahmodu-Tijani Universiti Utara Malaysia
  • Zurina Adnan Universiti Utara Malaysia
Keywords: OCB, Risk Services, Social-exchange, Penetration, Nigeria Insurance-Industry

Abstract

The core objective of this paper is to examine the effect of organizational citizenship behaviour (OCB) on penetration of risk services company in Nigeria. Therefore, there is a dire need to explore this issue in the future. However, this paper drive is on effects and significance of OCB on risk services company in Nigeria. Secondary data is adopted for the review, assessment of variables and concepts of related literature, sourced from institutional material, organisational behaviourist, and articles from scholarly journal. Furthermore, this study finds out that there is significant relationship between OCB and risk services company in Nigeria. It also reveals that citizenship behavioural effort is not limited to augment effectiveness of organisations but to enhance relationships among staffs, diligent to work and value to customers according to social exchange theory. OCB as a strategy will solve penetration issues in Risk services companies.

Downloads

Download data is not yet available.

Author Biography

Zurina Adnan, Universiti Utara Malaysia

Senior Lecturer, department of Human resources management,

School of Business Management, Universiti Utara Malaysia

References

Aakanksha, K., Pooja, G., and Renu, R. 2019. Do high-performance HR practices augment OCBs? The role of psychological climate and work engagement. International Journal of Productivity and Performance Management, 68 (6): 1057-1077. Doi 10.1108/IJPPM-02-2018-0057

Adiele, K. and Nweke, L. 2015. Effect of Atmospherics on Bank Patronage Behaviour: Lessons from Nigeria Retail Banks. Review of Communication and Media Studies 1(2/5): 153.

Ahmed, N., Rasheed, A. and Jehanzeb, K. 2012. An Exploration of Predictors of Organizational Citizenship Behaviour and its Significant Link to Employee Engagement. International Journal of Business, Humanities and Technology 2 (4).

Ahmodu-Tijani, I. S., Adnan, Z. and Saad, S. 2017. Influence of Human Resources Management on Service Quality of Risk Business in Northwestern Nigeria. Journal of Business and Social Review in Emerging Economies 3 (1): 23-32. https://doi.org/10.26710/jbsee.v3i1.178

Ahmodu-Tijani. I.S. and Dosunmu, K.O. 2020. Effects of the Informal Cross Border Trade in Western Africa. A Study of Nigeria and Niger. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis / Economic, 4 (2): 34-42.

Akanni, A. and Ndubueze, K. 2017. Organisational Climate and Organisational Citizenship Behaviour of Employees in Selected Private Companies in South-East, Nigeria. Australian Journal of Organisational Psychology 10 (5): 1 – 6.

Doi: https://doi.org/10.1017/orp.2017.5

Amadi, B.Z., Seth, A., and Ojiabo, U. 2017. An empirical study on relationship between Employee engagement and organizational citizenship behavior in maritime firms, Onne, Nigeria. International journal of advanced academic research, social & management sciences 3 (2): 16.

Arménio, R. and Miguel, P.C. 2008. Organisational Citizenship Behaviours and Effectiveness: An Empirical Study in Two Small Insurance Companies. The Service Industries Journal 28 (4): 541-554. http://dx.doi.org/10.1080/02642060801917695

Azam, S. and Kumaru, R. 2016. Influence of human resource management practices on Organisational citizenship behaviour. International journal of research in commerce & management 7 (12): 45-49.

Bizri, R. 2018. Diversity management and OCB: the connection evidence from the Lebanese banking sector. International Journal Equality, Diversity and Inclusion, 37(3): 233-253. Doi 10.1108/EDI-03-2017-0059

Bodla, A., Tang, N., Dick, R. and Mir, U. 2019. Authoritarian leadership, organizational citizenship behavior, and organizational deviance Curvilinear relationships. Leadership & Organization Development Journal, 40 (5):583-599. Doi 10.1108/LODJ-08-2018-0313

Chelagat, L., Chepkwony, P. K. and Kemboi, A. 2015. Effect of organizational citizenship behavior on employee performance in banking sector, Nairobi County, Kenya. International Journal of Business, Humanities and Technology 5(4): 55-61.

Chiekezie, O., Nzewi, H. and Oladimeji, O. 2015. Employee Empowerment and Behaviour Modification of Selected Insurance Companies in Lagos State, Nigeria. The International Journal of Business & Management 3 (10): 642. Doi: 10.13140/RG.2.2.20600.80640

Dash, S., and Pradhan, R. 2014. Determinants & Consequences of Organizational Citizenship Behavior: A Theoretical Framework for Indian Manufacturing Organisations. International Journal of Business and Management Invention 3 (1): 17-27.

Ehigie, B., and Otukoya, O. 2005. Antecedents of organizational citizenship behaviour in a government-owned enterprise in Nigeria. European Journal of Work and Organizational Psychology 14 (4): 389-399. http://dx.doi.org/10.1080/13594320544000019

Garg, N. 2018. Promoting Organizational Performance in Indian Insurance Industry: The Roles of Workplace Spirituality and Organizational Citizenship Behavior. Global Business Review. https://doi.org/10.1177/0972150918778983

Igbinomwanhia, O. and Akinmayowa, J. 2014. The Determinants of Citizenship Behaviour in Nigerian Organisations. European Journal of Business and Management 6 (35).

Kashif, M., Khan, Y., and Rafi, M. 2011. An exploration of the determinants of OCB in the telecommunication sector of Pakistan. Asian journal of Business Management 3(2):91-97.

Kissi, E., Asare,O. .,Agyekum, K., Agyemang, D., and Labaran, M. 2019. Ascertaining the interaction effects among organisational citizenship behaviour, work overload and employees’ performance in the Ghanaian construction industry. International Journal of Productivity and Performance Management, Doi 10.1108/IJPPM-07-2018-0262

Liaquat, M. and Mehmood, K. 2017. Organization Citizenship Behavior: Notion of Social Exchange Theory. Journal of Business and Social Review in Emerging Economies 3(2): 209- 216. Doi: https://doi.org/10.26710/jbsee.v3i2.137

Mahdiuon, R., Ghahramani, M. and Sharif, A. 2010. Explanation of organizational citizenship behavior with personality. Procedia Social and Behavioral Sciences 5: 178-184. Doi: 10.1016/j.sbspro.2010.07.069

Mostafa, A. 2018. Ethical leadership and organizational citizenship behaviours: The moderating role of organizational identification. European Journal of Work and Organizational Psychology, Doi: 10.1080/1359432X.2018.1470088

Nazarian, A., Atkinson, P., Foroudi, P., Edirisinghe, D. 2020. Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels. International Journal of Contemporary Hospitality Management. 32(6): 2055-2074. Doi 10.1108/IJCHM-05-2019-0463.

Okechukwu, Ethelbert Amah., 2017. Organizational Citizenship Behavior Across Cultures: Are Organizational Citizenship Behavior Scales Transferable Across Cultures? Research Journal of Business Management 11: 56-66. Doi: 10.3923/rjbm.2017.56.66

Olayungbo, D. and Akinlo, A. 2016. Insurance penetration and economic growth in Africa: Dynamic effects analysis using Bayesian TVP-VAR approach. Congent economic and finance Journal 4: 11. https://doi.org/10.1080/23322039.2016.1150390

Olowookere, E.I., and Adejuwon, G.A. 2015. Development and validation of Organisational citizenship behaviour scale (OCBS) for the Nigerian context. Psychology Journal 6: 533-539. http://dx.doi.org/10.4236/psych.2015.65051

Organ, D. W. 1997. Organizational Citizenship Behavior: It’s Construct Clean-Up Time. Human Performance Journal 10 (2): 85-97.

Organ, D.W., Podsakoff, P.M. and MacKenzie, S.B. 2006. Organizational Citizenship Behavior: Its Nature, Antecedents and Consequences, Sage Publications, Thousand Oaks, CA

Podsakoff, P. M., Mackenzie, S. B., Paine, J. B., and Bachrach, D. G. 2000. Organizational Citizenship Behaviors: A Critical Review of the Theoretical and Empirical Literature and Suggestions for Future Research. Journal of Management 26: 513-563.

Doi: 10.1177/014920630002600306

Pohl, S., Vonthron, A. and Closon, C. 2017. Human Resources Practices as Predictors of Organizational Citizenship Behaviour: The Role of Job Breadth and Organizational Support. Journal of Management & Organization 10 (1).Doi: https://doi.org/10.1017/jmo.2017.14.

Pradana, M., Fakhri, M., Gilang, A. and Khairin, P. 2018. Determinants of Organizational Citizenship Behavior: The case of an Indonesian Insurance Company. Jurnal Bisnis dan Manajemen, 19 (2), 88-100. Doi: 10.24198/jbm.v19i2.170

Rego, A. and Cunha, M. 2008. "Workplace spirituality and organizational commitment: an empirical study", Journal of Organizational Change Management, 21(1), 53-75, https://doi.org/10.1108/09534810810847039.

Tuan, L. 2019. Building employees’ organizational citizenship behavior for the environment. The role of environmentally-specific servant leadership and a moderated mediation mechanism. International Journal of Contemporary Hospitality Management, 31(1): 406-426. Doi: 10.1108/IJCHM-07-2017-0425

Vaughan, E. and Vaughan, T. 2008. Fundamentals of Risk and Insurance (10th ed.) John Wiley & Sons, Inc., New Jersey: USA.

Williams, L. J. and Anderson, S. E. 1991. Job Satisfaction and Organizational Commitment as Predictors of Organizational Citizenship and In-Role Behaviors. Journal of Management 17: 601-617. https://doi.org/10.1177/014920639101700305

Zayas-Ortiz, M., Rosario, E., Marquez, E., and Colón Gruñeiro, P. 2015. Relationship Between Organizational Commitments and Organizational Citizenship Behaviour in a Sample of Private Banking Employees. International Journal of Sociology and Social Policy, 35(1/2): 91-106. Doi: 10.1108/IJSSP-02-2014-0010

www.wikipaedia.com assessed 5/10/2017

www.channelstv.com/2013/11/30/aiico-insurance-celebrates-50-years-of-stability/

Channels Television Updated November 30, 2013

www.channelstv.com/2016/06/07/senate-seeks-solution-insurance-compliance-challenges/Channels Television Updated June 7, 2016

www.insuranceinfoandtips.com/index.php/2017/06/15/cross-river-to-partner-brokers-on-insurance-of-assets/

www.inspenonline.com/photo-gallery/paper-delivered-breakfast-seminar-organised-chartered-insurance-institute-nigeria-mr-remi-babalola-chairman-board-directors-law-union-rock-plc-titled millennials-dig/

www.capitalmarketsinafrica.com/nigerian-insurance-industry-overview-challenges-and-opportunities/

www.thisdaylive.com/index.php/2016/06/09/operators-highlight-challenges-to-insurance-markets-growth/operators Highlight Challenges to Insurance Markets Growth by Ebere Nwoji June 9, 2016.

Published
2020-09-01
How to Cite
Ahmodu-Tijani, I., & Adnan, Z. (2020). The Effects of Organisational Citizenship Behaviour on Penetration of Risk Services in Nigeria. The Journal of Management Theory and Practice (JMTP), 1(2), 1-8. https://doi.org/10.37231/jmtp.2020.1.2.10
Section
Finance & Economics