The Effects of Organisational Citizenship Behaviour on Penetration of Risk Services in Nigeria
DOI:
https://doi.org/10.37231/jmtp.2020.1.2.10Keywords:
OCB, Risk Services, Social-exchange, Penetration, Nigeria Insurance-IndustryAbstract
The core objective of this paper is to examine the effect of organizational citizenship behaviour (OCB) on penetration of risk services company in Nigeria. Therefore, there is a dire need to explore this issue in the future. However, this paper drive is on effects and significance of OCB on risk services company in Nigeria. Secondary data is adopted for the review, assessment of variables and concepts of related literature, sourced from institutional material, organisational behaviourist, and articles from scholarly journal. Furthermore, this study finds out that there is significant relationship between OCB and risk services company in Nigeria. It also reveals that citizenship behavioural effort is not limited to augment effectiveness of organisations but to enhance relationships among staffs, diligent to work and value to customers according to social exchange theory. OCB as a strategy will solve penetration issues in Risk services companies.
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