Theories and Perspectives of Takaful: Context of Salesperson

  • Wan Noor Ezureen Wan Mohd Zawawi Faculty of Business Management, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
  • Fauzilah Salleh Faculty of Business Management, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
  • Ahmad Firdause Md Fadzil Faculty of Business Management, Universiti Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia
Keywords: Takaful Salesperson, Takaful Industry, Takaful concept, Motivation, Agency Theory


Takaful salespersons are prominent actors in the Takaful industry, whereby most Takaful operators necessitate salespersons to represent them by promoting the products and services to the society. Indisputable, a prompt number of researches regarding Takaful is mounting in the recent decades. Hence, this study obtained a phenomenon of Takaful salespeople with a comprehensive overview to close the gaps in conceptualization and theoretical viewpoint. The researcher discoursed a systematic review of 1660 papers covered from year 2011 to 2021 in different disciplines to better understand the comprehensive Takaful salespersons' phenomenon.  This study will contribute to fostering the corpus of knowledge among scholars, academician and practitioners to fathom regarding Takaful conceptualization. Regardless of the established theories, a multidimensional theoretical perspective must be clarified to develop a systematic model for Takaful salespeople. Thus, the future path is advised to capitalize on the potential in this field of study.


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How to Cite
Wan Mohd Zawawi, W. N. E., Fauzilah Salleh, & Md Fadzil, A. F. (2022). Theories and Perspectives of Takaful: Context of Salesperson. The Journal of Management Theory and Practice (JMTP), 3(1), 20-27.
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