Financial Literacy and Financial Attitude Analysis Lifestyle-Mediated on Shopee Consumer Consumptive Behavior in Generation Z

  • Sutarmin Faculty of economics and business, Dr. Soetomo University, Surabaya, East Java, Indonesia
  • Salsabila Maulida Faculty of economics and business, Dr. Soetomo University, Surabaya, East Java, Indonesia
  • Sugiyanto Faculty of economics and business, Dr. Soetomo University, Surabaya, East Java, Indonesia
  • Wiwik Budiarti Faculty of economics and business, Dr. Soetomo University, Surabaya, East Java, Indonesia
Keywords: Financial Literacy, Attitude, Lifestyle

Abstract

The existence of consumptive behavior in the z generation is caused by a high lifestyle in order to follow the trend that is happening. In addition, consumptive behavior also arises due to a lack of understanding of the level of financial literacy. Apart from financial literacy, generation Z also needs to have a good financial attitude. If the z generation has a low level of understanding of financial literacy and financial attitude, it can lead to a high lifestyle, resulting in a consumptive behavior. The existence of this consumptive behavior makes generation Z unable to manage and respond to their finances properly. In this regard, the purpose of this study was to identify and analyze financial literacy and financial attitude towards the consumer behavior of Shopee users with lifestyle as a moderator variable in the Z generation. The research method used in this study is a quantitative approach. The sampling method used was purposive sampling and a total sample of 384 respondents was obtained. The analysis used in this study is inferential statistical analysis as measured by the SMARTPLS application. The results of the analysis obtained state that financial literacy has a significant effect on lifestyle. Financial attitude has a significant effect on lifestyle. Financial literacy has a significant effect on consumptive behavior. Financial attitude has a significant effect on consumptive behavior. Lifestyle has a significant effect on consumptive behavior. Financial literacy has a significant effect on consumptive behavior through lifestyle as an intervening variable. Financial attitude has a significant effect on consumptive behavior through lifestyle as an intervening variable.

Downloads

Download data is not yet available.

References

Ahmed, H. (2011). Maqasid Al-Shariah and Islamic Financial Products: A Framework for Assessment. ISRA International Journal of Islamic Finance, 3(1), 149–160. https://doi.org/10.1142/9789812569394_0005

Al-Awadhi, A. M., & Dempsey, M. (2017). Social norms and market outcomes: The effects of religious beliefs on stock markets. Journal of International Financial Markets, Institutions & Money, 50, 119–134. https://doi.org/10.1016/j.intfin.2017.05.008

Al-Khazali, O., Bouri, E., Roubaud, D., & Zoubi, T. (2017). International Review of Financial Analysis The impact of religious practice on stock returns and volatility. International Review of Financial Analysis, 52, 172–189. https://doi.org/10.1016/j.irfa.2017.04.009

Asisi, I. (2020). Pengaruh Literasi Keuangan, Gaya Hidup Dan Pengendalian Diri Terhadap Perilaku Konsumtif Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Pasir Pengaraian. Jurnal Ilmiah Manajemen Dan Bisnis, 2(1), 107–118.

Chin, W. W. (1998). Issues and opinions on structural equation modeling. MIS Quarterly: Management Information Systems, 22(1). https://doi.org/10.2307/249674

Cooper, D. R., & Schindler, P. S. (2006). Metode Riset Bisnis. PT Media Global Edukasi. Dilasari. (2020). Pengaruh Financial Literacy, Financial Behaviour, Financial Attitude,

Lifestyle, Locus of Control Dan Demografi Terhadap Perilaku Konsumtif. Prisma (PlatformRiset Mahasiswa Akuntansi),1(4),74–87. http://www.ojs.stiesa.ac.id/index.php/prisma/article/view/658

Hidayatullah, A. B. (2020). PENGARUH LITERASI KEUANGAN TERHADAP PERILAKU KONSUMTIF DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Fakultas Ekonomi UIN Maulana Malik Ibrahim Malang).

Imam Ghozali. (2021). Partial Least Square Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3 Untuk Penelitian Empiris (3rd ed.). Badan Penerbit Universitas Diponegoro.

Jogiyanto & Abdillah W. (2009). Partial Least Square (PLS) Alternatif SEM Dalam Penelitian Bisnis. KBBI. (2023). Kamus Besar Bahasa Indonesia (KBBI) Online. https://kbbi.web.id/indikator

Kusumaningtyas, I., & Sakti, N. C. (2017). Pengaruh Literasi Keuangan Dan Gaya Hidup Terhadap Perilaku Konsumtif Siswa Kelas Xi Ips Di Sma Negeri 1 Taman Sidoarjo. Jurnal Pendidikan Ekonomi (JUPE), 5(3), 1–8.

Mowen, J. C. (2012). Perilaku Konsumen. Erlangga.

Novia, L. W. (2023). Pengaruh Pengendalian Diri Dan Literasi Keuangan Terhadap Consumptive Behaviour Pada Generasi Milenial Dengan Lifestyle Sebagai Variabel Intervening. Indonesian Journal of Strategic Management, 6(1), 28–41. https://doi.org/10.25134/ijsm.v6i1.7294

Prihastuty, D. R., & Rahayuningsih, S. (2018). Pengaruh Financial Literacy, Financial Behavior, Financial Attitude, Dan Demografi Terhadap Perilaku Konsumtif ( Studi Pada Mahasiswa Strata I Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya ). Jurnal Hasil Penelitian LPPM Untag Surabaya, 03(02), 121–134.

Pulungan, D. R., & Febriaty, H. (2018). Pengaruh Gaya Hidup dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa. Jurnal Riset Sains Manajemen, 2(3), 1–8. https://doi.org/10.5281/zenodo.1410873

‘Rahayuningsih, S., & Prihastuty, D. R. (2021). Pengaruh Financial Literacy, Financial Behavior, Financial Attitude, Dan Demografi Terhadap Perilaku Konsumtif (Studi Pada Ibu Rumah Tangga Di Wilayah Kelurahan Margorejo). JEM17: Jurnal Ekonomi Manajemen, 6(1), 27–44. https://doi.org/10.30996/jem17.v6i1.5274

Schiffman G. Leon & Kanuk L, L. (2015). Manajemen Pemasaran. Erlangga.

Siti Mubarokah, M., & Pratiwi, V. (2022). Pengaruh E-Commerce, Uang Saku, Dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa Di Masa Pandemi Covid-19. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 11(04), 496. https://doi.org/10.24843/eeb.2022.v11.i04.p10.

Sudiro, P. I., & Asandimitra, N. (2022). Pengaruh Financial Literacy, Uang Elektronik, Demografi, Gaya Hidup, Dan Kontrol Diri Terhadap Perilaku Konsumtif Generasi Milenial. Jurnal Ilmu Manajemen, 10(1), 160–172.

Suryani, T. (2013). Perilaku Konsumen di Era Internet. In Graha Ilmu (Pertama). Graha Ilmu.

Susanti, A., & Saputro, S. M. (2020). Pengaruh Literasi Keuangan, Gaya Hidup, Konformitas Dan Pendapatan Terhadap Perilaku Konsumtif Pada Mahasiswa Di Stie Surakarta. Junal Administrasi Bisnis Internasional (JAMBI), 2(01), 1–10.

Tribuana, L. (2020). Pengaruh Literasi Keuangan, Pengendalian Diri Dan Konformitas Hedonis Terhadap Perilaku Konsumtif Mahasiswa. Prisma (Platform Riset Mahasiswa Akuntansi), 1(1), 145–155. https://ojs.stiesa.ac.id/index.php/prisma.

Velina, M. A., & Rizky, M. (2022). Pengaruh Literasi Keuangan Terhadap Gaya Hidup Dan Perilaku Konsumtif Santri / Santriwati Pondok Pesantren Darussalam Martapura The Effect Of Financial Literature On Lifestyle And Consumption Behavior Of Darussalam Martapura Islamic Boarding School Studen. Seminar Nasional (PROSPEK I), Prospek I, 185–193.

Wahyuni, R., Irfani, H., & Syahrina, I. A. (2019). Terhadap Perilaku Konsumtif Berbelanja Online Pada. Jurnal Benefita, 4(3), 548–559.

Wijoyo, H., Indrawan, I., Cahyono, Y., Handoko, A. L., & Santamoko, R. (2020). Generasi Z & Revolusi Industri 4.0 Penulis. In Pena Persada Redaksi (Issue July). https://www.researchgate.net/publication/343416519_GENERASI_Z_REVOLUSI_I NDUSTRI_40 .

Zhao X., Lynch J.G., C. Q. (2010). Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal Of Consumer Research, 37, 197–206.

Published
2024-02-25
How to Cite
Sutarmin, Maulida, S., Sugiyanto, & Wiwik Budiarti. (2024). Financial Literacy and Financial Attitude Analysis Lifestyle-Mediated on Shopee Consumer Consumptive Behavior in Generation Z. The Journal of Management Theory and Practice (JMTP), 4(2), 47-53. https://doi.org/10.37231/jmtp.2023.4.2.370
Section
Finance & Economics