Issues and Challenges of Perceived Value and Service Quality on Student Loyalty among University Student in Malaysia

  • Mohammed Shuaibu Badeggi Universiti Sultan Zainal Abidin
  • Habsah Muda Universiti Sultan Zainal Abidin
Keywords: Service quality, student loyalty, perceived value, student satisfaction and university student.


The conceptualization of issues patterning to student perceived value, service quality, loyalty and student satisfaction is a new mainstream approach for the institution of higher learning in Malaysia. These issues and challenges remain unobserved in past studies. Given the noteworthy of student dissatisfaction and disloyalty in universities, this conceptual study analyzes and discuss various issues as it influences higher institutions, student and highlight some facts with conclusions patterning to service quality. Implications and conclusions are presented and this paper will make some contributions in the respective research area on higher institutions.


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Author Biography

Habsah Muda , Universiti Sultan Zainal Abidin

Faculty of Business and Management, Universiti Sultan Zainal Abidin, Terengganu, Malaysia


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How to Cite
Shuaibu Badeggi, M., & Muda , H. (2021). Issues and Challenges of Perceived Value and Service Quality on Student Loyalty among University Student in Malaysia. The Journal of Management Theory and Practice (JMTP), 2(1), 26-29.
Marketing & Management